PepperJam

PepperJam Integration Overview

AnyTrack.io and PepperJam are proud to announce a powerful integration that allows users to access valuable conversion data from the PepperJam platform, automatically forward it to AnyTrack, and then sync it with platforms like Google Ads, Facebook Conversion API and TikTok API.The combination of accurate tracking data provided by AnyTrack combined with actionable insights delivered by PepperJam provides an unbeatable solution for online advertisers who want better ROI on their ad campaigns.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active PepperJam affiliate account
• The AnyTrack <code>Tracking Tag</code> is installed on your website

How does the PepperJam AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your PepperJam affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through API Integration.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	pepperjam	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	sid	The Subid Parameter used to pass the AnyTrack click_id.
Tracking Method	API Integration	You need to provide your API Key

Standard Conversions

Event Name	Details	Data Source
OutboundClick	When a visitor clicks on PepperJam offer links.	AnyTrack JS Tag
Lead	When a free registration is recorded in PepperJam.	API Integration
Purchase	When a user generates a commission in PepperJam.	API Integration

The PepperJam API Integration

The API Integration requires your account details and API key to connect to your account.

{
  "transaction_id": "177087659",
  "date": "2023-05-20 13:28:50",
  "new_to_file": "Yes",
  "program_name": "Litter-Robot",
  "program_id": "9800",
  "type": "sale",
  "sid": "Zojr5qPF3fVkeCAhvHstXinB65kcdlN51i",
  "publisher_referral_url": null,
  "sub_type": null,
  "creative_type": "generic",
  "commission": "76.40",
  "`order_id`": "1001994362",
  "sale_amount": "764.00",
  "status": "pending"
}

Setup Guide

Step #1: Add PepperJam to your AnyTrack Account

1. Go to the Integration Catalog, search for PepperJam.

2. Now click on the PepperJam cardand then Click on Install.

Step #2: Connect your PepperJam account

1. Access your PepperJam API credentials
2. Copy the API Key
3. Return to AnyTrack settings and Paste your API Key
4. Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

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Validate your integration

This section will enable you to validate the main aspects of your setup.

🔎

Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. View the Pixel Helper guide.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

🔥

Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends sid & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags PepperJam links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="pepperjam" or rel="pepperjam". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &sid=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your PepperJam account reports and see whether the sid parameters are passed to the offer links.

Here is an example of how you would manually update links frompepperjam:

<a href="https://example.foo/goto/pepperjam" data-tracking-group="pepperjam">Hover on thePepperJam Demo
Link to see the AnyTrack `click_id`</a>

Hover on the PepperJam Demo Link to see the AnyTrack click_id

📘 Tracking

Tracking Group refers to the integration technology. For example, PepperJam Tracking Group tracking group is pepperjam and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

PepperJam conversion payload example

{
  "transaction_id": "177087659",
  "date": "2023-05-20 13:28:50",
  "new_to_file": "Yes",
  "program_name": "Litter-Robot",
  "program_id": "9800",
  "type": "sale",
  "sid": "Zojr5qPF3fVkeCAhvHstXinB65kcdlN51i",
  "publisher_referral_url": null,
  "sub_type": null,
  "creative_type": "generic",
  "commission": "76.40",
  "`order_id`": "1001994362",
  "sale_amount": "764.00",
  "status": "pending"
}

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FAQ and Troubleshooting

FAQ was last reviewed on 2026-06-10

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the PepperJam links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You can update the Event Mapping in the Integration page.