EverFlow Integration

Learn how to connect EverFlow affiliate management with AnyTrack for conversion tracking and reporting. Set up postback URLs and event mapping to track affiliate conversions and optimize your campaigns.

What is the EverFlow Integration?

The EverFlow integration connects your affiliate marketing campaigns with AnyTrack’s conversion tracking system. This integration automatically captures visitor data, tracks affiliate link clicks, and records conversions from EverFlow-powered affiliate networks.

EverFlow-Powered Networks Include:

GiddyUp
CashNetwork
And many other affiliate networks running on EverFlow platform

Why Use This Integration?

Track Every Conversion Get complete visibility into your affiliate performance with real-time conversion data from EverFlow to AnyTrack.

Optimize Ad Campaigns Feed accurate conversion data to Google Ads, Facebook Ads, and TikTok Ads for automatic campaign optimization.

Maximize ROI Make data-driven decisions with detailed attribution reports showing which traffic sources generate the most valuable conversions.

How AnyTrack Works with EverFlow

Step 1: Add the Tracking Tag to your site

AnyTrack captures traffic source data and first party data when someone lands on your website.

Step 2: Track Outbound Clicks

When visitors click your EverFlow affiliate links, AnyTrack passes click_id parameter to affiliate links.

Step 3: Receive conversions from EverFlow

When visitors convert on the merchant’s website, EverFlow sends conversion data back to AnyTrack in real-time.

Step 4: AnyTrack Sends Conversions to Ads

AnyTrack processes the conversion and sends it to your ad platforms (Google Ads, Facebook Ads, TikTok Ads) for campaign optimization.

Integration Details

Setting	Value	Purpose
Tracking Group	`everflow`	Activates automatic link tagging for EverFlow links
Subid Parameter	`sub5`	Passes the unique click identifier to track conversions back to the original click
Method	Postback URL	Real-time data connection between EverFlow and AnyTrack

📘 EverFlow Platform Details

EverFlow is affiliate tracking software used by multiple affiliate networks. Any network running on EverFlow uses the same tracking technology and can be tracked with this integration using the everflow tracking group.

Tracked Events

Event	When It Triggers	Data Source
OutboundClick	Visitor clicks an EverFlow offer link	AnyTrack tracking tag
Lead	Free registration completed on offer	Direct API from EverFlow
Purchase	Commission generated from user activity	Direct API from EverFlow

❗ Prerequisites

Before setting up EverFlow, ensure you have:

AnyTrack tracking tag installed in your website’s <head> section (Installation Guide)

Active affiliate account with an EverFlow-powered network

Access to your affiliate dashboard to configure postback URLs

Setup Instructions

Step 1: Install the Integration

Go to your AnyTrack Integration Catalog
Search for “EverFlow”
Click the EverFlow card
Click Install

Step 2: Configure Postback URL in EverFlow

To connect your EverFlow account to AnyTrack:

Copy the postback URL from your AnyTrack integration settings
Log into your EverFlow affiliate dashboard
Navigate to Postback Settings or Tracking section
Configure the postback:
- Status: Active
- Type: Conversion
- Postback Level: Global
- Delivery Method: Postback
Paste the postback URL in the URL field
Click Add or Save

Example Postback URL:

https://t1.anytrack.io/hBtoE3hN/collect/everflow-test?sub1={sub1}&sub2={sub2}&sub3={sub3}&sub4={sub4}&sub5={sub5}&transaction_id={transaction_id}&event_name={event_name}&event_id={event_id}&timestamp={timestamp}&datetime={datetime}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&source_id={source_id}&offer_id={offer_id}&offer_name={offer_name}&offer_currency={offer_currency}&payout_amount={payout_amount}&amount={amount}&revenue_amount={revenue_amount}&advertiser_id={advertiser_id}&advertiser_name={advertiser_name}

Step 3: Configure Event Mapping (Optional)

Event Mapping allows you to define which events to track and map them to conversion events sent to your ad platforms.

Go to your EverFlow integration settings in AnyTrack
Click Event Mapping
Map EverFlow events to ad platform events (e.g., map “Lead” to “Lead”, “Purchase” to “Purchase”)
Save your mappings

Validate Your Setup

Check Link Tracking

Your affiliate links need proper tracking data tags. AnyTrack handles this automatically through AutoTag.

AutoTag Methods:

Automatic (Recommended): AnyTrack finds and tags EverFlow links automatically
AutoScan: Works with redirect plugins by scanning and tagging embedded links
Manual: Add tracking attributes using data-tracking-group="everflow" or append &sub5=--CLICK-ID-- to links

Manual Link Example:

<a href="https://example.foo/goto/everflow-offer" data-tracking-group="everflow">
  EverFlow Offer
</a>

Hover to see the AnyTrack click_id added automatically

Verify Link Tagging:

Add an EverFlow affiliate link to your website
Hover over the link or inspect it in browser developer tools
Confirm the sub5=[click_id] parameter is added automatically

❗ Custom Subid Parameters

Some EverFlow networks use different subid parameters like subid5 or subid1. If your network uses a custom parameter, manually update links with the AnyTrack click ID token: &subid5=--CLICK-ID--

Verify Conversions

Check your conversion tracking by either:

Waiting for a natural conversion
Creating a test conversion yourself

Then inspect the conversion logs in your AnyTrack dashboard to confirm data flows correctly.

Check Sub5 Reports in EverFlow:

Log into your EverFlow affiliate dashboard
Navigate to Reports → Sub5 Report
Verify click IDs appear in the sub5 column (e.g., XZ4vHGkJhOjhOJfybPTUzyCl3CkcGA0xuc)

Sub5 reports in EverFlow show the click IDs — If link tagging works, the sub5 report on EverFlow will show the click IDs

❗ Tracking Tag Required

If you send traffic to EverFlow from websites without the AnyTrack tag, the sub5 parameter will not be passed, and conversions cannot be tracked.

Sample Conversion Data:

{
  "affiliate_id": "1762",
  "device_type": "Mobile",
  "datetime": "2023-05-22 02:35:25",
  "geo_country_name": "United States",
  "payout_amount": "50.0",
  "transaction_id": "a4096060a2654bd2a3ca3c4f59e1c3a7",
  "offer_name": "Buzz Blast Pro - Network - Digital MVMT",
  "geo_region_name": "California",
  "event_name": null,
  "device_platform": "iOS",
  "sub5": "XZ4vHGkJhOjhOJfybPTUzyCl3CkcGA0xuc",
  "offer_currency": "USD"
}

What to Expect After Setup

Timeline

Real-Time Tracking:

Immediate: Link clicks appear as OutboundClick events in AnyTrack (visible within seconds)
Real-time conversions: Conversion data flows from EverFlow to AnyTrack and then to your connected ad platforms in real-time
Validation timeframe: Depending on your traffic volume, you can validate the integration within minutes to hours (not days)

Where to Check

Link tracking: Use the AnyTrack Pixel Helper extension on your website
Conversions: Check the Conversion Event Log in your AnyTrack dashboard
Attribution: View Campaign Reports in your dashboard
Real-time validation: Connect Google Analytics 4 and use Debug View to see events in real-time

If You Don’t See Data

If conversions don’t appear within a few hours of active traffic:

Review the Conversion Event Log for errors
Verify the sub5 parameter appears in your EverFlow sub5 reports
Follow troubleshooting steps below

Common Questions

FAQ was last reviewed on 2026-06-10

Can I integrate an EverFlow-based affiliate network with this integration?

Yes! Simply install the EverFlow integration from the Integration Catalog in AnyTrack. This automatically generates the postback URL needed for tracking any EverFlow-powered affiliate network, including GiddyUp and others.

Can I import past conversions?

No. AnyTrack only tracks conversions that happen after a visitor clicks through your website with the tracking tag installed. Past conversions cannot be imported because they lack the required click_id to connect them to traffic sources.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Direct linking to EverFlow offers (without a landing page) needs special configuration. See our direct linking guide for details.

Can I use a different <code>subid</code> parameter?

The standard EverFlow integration uses sub5. However, some networks use custom parameters like subid5 or subid1. If your network uses a different parameter, you'll need to manually append it to your links using the --CLICK-ID-- token (e.g., &subid5=--CLICK-ID--).

What if conversions don't have a <code>click_id</code>?

Conversions without a click_id cannot be tracked. The click_id connects the conversion back to the original website visit and traffic source. Without it, AnyTrack cannot attribute the conversion correctly. Learn more about click IDs

Can I change the conversion event names?

Yes! Use Event Mapping in the integration settings to map EverFlow events to different event names sent to your ad platforms. For example, you can map "Purchase" to "Lead" for lead generation campaigns.

Troubleshooting

Step 1: Verify Your Basic Setup

Check Tracking Tag Installation

Install the AnyTrack Pixel Helper Chrome Extension
Visit your website
Verify the extension icon turns blue (indicating AnyTrack tag is detected)
If the icon doesn’t turn blue, review tag installation

Verify Postback URL is Valid

Go to your AnyTrack integration settings for EverFlow
Check for error messages in the integration status
If you see errors:
- Log into your EverFlow affiliate dashboard
- Verify postback URL is correctly configured
- Ensure postback status is set to “Active”
- Update the postback URL if needed
- Click Save

Step 2: Not Getting Any Conversions?

Check Your Integration Settings

Verify the postback URL is set and active in your EverFlow dashboard
Confirm you’re using the correct AutoTag parameter (sub5 or your network’s custom parameter)
Check the sub5 report to ensure click IDs are being passed

Check Your Link Tagging

Verify links aren’t hidden behind JavaScript or double redirects
Ensure links use standard <a> HTML elements
Try adding the tracking group manually: data-tracking-group="everflow"

Step 3: Conversions Show Errors?

Most Common Issue: Missing Click ID This happens when AutoTag couldn’t add the click_id to your affiliate links.

Solutions:

Check if links are behind JavaScript or complex redirects
Verify links are in standard HTML format
Manually add tracking group attributes to links
Ensure your offers only get traffic from pages with the AnyTrack tag installed
Wait for new traffic if you just installed AnyTrack (old traffic wasn’t tracked)

Conversions Not Validated?

Compare your postback URL with AnyTrack’s pre-defined postback URL
Copy the Event Reference from your Conversion Event Log and contact support