FlexOffers

The article provides an overview of the integration between FlexOffers and AnyTrack, highlighting its ability to enhance advertising campaign management for marketers. This integration allows FlexOffers publishers to track, measure, and optimize marketing performance in real-time by sending conversion data directly to AnyTrack platform, which can then be shared with various ad platforms like Google Ads and Facebook. The integration aims to maximize ROI and save time by providing detailed insights and facilitating automatic optimization through ad platforms machine learning capabilities.

FlexOffers Integration Overview

FlexOffers and AnyTrack have joined forces to provide marketers with a powerful solution for managing their advertising campaigns. Our integration allows FlexOffers publishers to track, measure and optimize the performance of their marketing activities in real-time by sending conversion data from FlexOffers directly into AnyTrack’s platform.

How does the FlexOffers AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your FlexOffers affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through API Integration.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	`flexoffers`	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	`fobs`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`API Integration`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on FlexOffers offer links.	AnyTrack JS Tag
`Lead`	When a free registration is recorded in FlexOffers.	API Integration
`Purchase`	When a user generates a commission in FlexOffers.	API Integration

The FlexOffers API Integration

The API Integration is fully pre-defined and ready to be implemented with your FlexOffers account.

Setup Guide

Step #1: Add FlexOffers to your AnyTrack Account

Go to the Integration Catalog, search for FlexOffers.

Now click on the FlexOffers cardand then Click on Install.

Step #2: Connect your FlexOffers account

Navigate to the FlexOffers API Section to generate your API key.
Copy the API key (ctrl+C)
Return to the AnyTrack settings and Paste the API key in the field
Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Default: By default, AnyTrack automatically identifies and AutoTags FlexOffers links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="flexoffers" or rel="flexoffers". More about Tracking Group.
- Click ID Token: You Manually append the subid: &fobs=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your FlexOffers account reports and see whether the fobs parameters are passed to the offer links.