HubSpot Integration

TL;DR

Know which campaigns drive your leads

Every form fill, call, and booking attributed to the campaign that created it.

You’ll know it’s working when

• Lead events appear in the Event Log
• Email, phone, or refId data is passed when available
• The lead event maps to your ad platform goal

What is the HubSpot Integration?

The HubSpot integration connects your HubSpot CRM with AnyTrack’s attribution platform. This native integration automatically tracks form submissions, contact creation, meeting bookings, and deal progression without requiring third-party tools like Zapier.

Key capabilities:

• Track HubSpot form submissions as conversion events * Monitor contact lifecycle stages and deal progression * Attribute conversions to specific ad campaigns and traffic sources * Pass first-party data between platforms for improved targeting

Before you begin

• You have an AnyTrack account with a paid subscription and Admin permissions
• You have a HubSpot account with permissions to connect third-party integrations
• You have at least one HubSpot form you want to track
• Your leads are collected on HubSpot native forms — if you use external forms or a Zapier-type import, see the note below

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What the native HubSpot integration means for AnyTrack > > The native integration tracks HubSpot’s own forms, where the AnyTrack Tracking Tag runs and stores the click ID in the AnyTrack Click ID field at session time. AnyTrack then matches the form submission back to that visit and attributes it to the right campaign. > > If you instead collect leads on an external form (Typeform, Jotform) or push contacts into HubSpot through Zapier or Make, that automatic link is broken — the contact is created with no tracked session and lands under Unknown. In that case, follow the Form Tracking guidelines: store the AnyTrack click ID as a hidden field on the form and pass it into the HubSpot contact’s AnyTrack Click ID property.

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Beta > > This HubSpot integration is currently in Beta and available to all customers at no additional cost. During this period, we are actively gathering feedback and making improvements. Learn about Beta Features.

Why Use This Integration?

Improve Attribution Accuracy Connect customer actions in HubSpot directly to your advertising campaigns. See which ads, keywords, and channels drive actual leads and customers.

simplifies Data Flow Eliminate manual data exports and imports. Customer interactions flow automatically from HubSpot to your advertising platforms for better targeting and optimization.

Optimize Marketing Spend Make data-driven decisions about budget allocation by understanding which campaigns generate the highest-value leads and customers.

How to Set Up the Integration

Step 1: Install AnyTrack Tracking

Before connecting HubSpot, install the AnyTrack tracking tag (a JavaScript code snippet that collects visitor data) on your website.

1. Copy your tracking tag from the AnyTrack dashboard

2. Add the tracking tag to HubSpot pages

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Using HubSpot CMS > > This guide shows setup via HubSpot CMS. Also install the tracking tag via Google Tag Manager or directly on your website.

• In HubSpot, go to: Settings > Tools > Content > Pages * Paste the AnyTrack tracking tag in the header section

• Click Save

Step 2: Connect HubSpot to AnyTrack

1. Navigate to the Integration catalog in your AnyTrack dashboard

2. Search for HubSpot and click the HubSpot card

3. Click Install Integration

4. Select your AnyTrack property (the website/domain you’re tracking) and click Next

5. Click Connect HubSpot to authenticate your account

6. Select your HubSpot account and click Choose Account

7. Review the permissions AnyTrack needs and click Connect App

8. Click Save to complete the connection

Step 3: Configure Form Tracking

After connecting, you need to add a special tracking field to your HubSpot forms.

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AnyTrack Click ID Property > > During installation, AnyTrack automatically creates a custom property called AnyTrack Click ID. This unique identifier links form submissions to specific website visitors, improving attribution accuracy.

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Property name > > This property is being renamed from “AnyTrack Client ID” to “AnyTrack Click ID” to match the value it stores (your Click ID, not the visitor Client ID cookie). Until the update reaches your account it may still appear as “AnyTrack Client ID” — it is the same field, so select whichever label your account shows.

1. Return to HubSpot and edit the form you want to track

2. Add the AnyTrack Click ID field

• Add a new field to your form * Select the property AnyTrack Click ID * Set the field as Hidden (visitors won’t see it)

3. Click Review and Update to save your form changes

What Events Are Tracked?

The integration automatically tracks these HubSpot activities:

Event Type	Trigger	AnyTrack Event Name
Form Submission	When a HubSpot form is submitted	FormSubmit
Contact Created	When a contact is created in HubSpot	Lead
Meeting Scheduled	When a contact schedules a meeting	Schedule
Lifecycle Stages	Contact reaches “Customer” stage	CompleteRegistration
Lead stages	When a contact lead stage is updated	Custom event names
Deal Stages	When a deal is created and updated	Custom event names

Where the Click ID Comes From

The native integration attributes leads collected on HubSpot’s own forms automatically — the Tracking Tag stores the Click ID in the AnyTrack Click ID property at session time, and AnyTrack matches it back to the visit.

When the lead is collected somewhere else first — an external form, or a contact pushed in through Zapier or Make — there is no tracked session on the HubSpot side. You have to carry the Click ID into HubSpot yourself, into that same AnyTrack Click ID property. Each source platform exposes the Click ID under its own parameter; map that value into the property:

Source platform	Click ID parameter on the source	Destination in HubSpot
Typeform	at_click_id	AnyTrack Click ID property
Unbounce	click_id	AnyTrack Click ID property
Elementor	_atid	AnyTrack Click ID property
Calendly	utm_term or sfid	AnyTrack Click ID property
ClickFunnels	click_id	AnyTrack Click ID property
LeadsHook	click_id	AnyTrack Click ID property
Any standard HTML form	hidden field, value --CLICK-ID--	AnyTrack Click ID property

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Using Zapier or Make to send leads to HubSpot? > > Open the Zap or scenario and map the source form’s Click ID parameter (for Typeform, at_click_id) into the HubSpot AnyTrack Click ID property. A contact pushed in without it is created server-to-server, with no Click ID to match, and lands under Unknown.

For the full external-form → CRM pattern across every platform, see Pass the Click ID from External Forms to Your CRM.

Related Resources

• Advertising Integrations - MediaGo Integration - Outbrain Integration Checklist

HubSpot Integration - Frequently Asked Questions

FAQ was last reviewed on 2026-06-30

What is the AnyTrack Click ID field in my HubSpot forms?

The AnyTrack Click ID is a custom contact property that AnyTrack creates automatically during installation. It stores a unique visitor identifier that links form submissions to specific website sessions, enabling accurate attribution of leads to ad campaigns and traffic sources.

Do I need to add the AnyTrack Click ID field to every form?

Yes. Add the AnyTrack Click ID as a hidden field to every HubSpot form you want to track. Without this field, AnyTrack cannot attribute the form submission to the correct visitor session and campaign.

Which HubSpot events does AnyTrack track?

AnyTrack tracks form submissions, contact creation, meeting bookings, lifecycle stage changes, lead stage updates, and deal stage progression. Each event type is automatically mapped to the corresponding AnyTrack event name.

Can I track deal stages and attribute them to ad campaigns?

Yes. When a deal is created or updated in HubSpot, AnyTrack collects the event and attributes it to the original traffic source. This lets you see which campaigns drive deals through your pipeline.

Does this integration work with non-HubSpot forms or landing pages?

The native HubSpot integration tracks HubSpot forms specifically. If you use non-HubSpot forms on your website, install the AnyTrack tracking tag on those pages and use the appropriate integration for your form platform.

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