Unbounce

Track form submissions and leads from your Unbounce landing pages with AnyTrack. Set up webhook-based conversion tracking to attribute leads to your ad campaigns.

What the Unbounce Integration Does

The Unbounce integration enables automatic tracking of form submissions and leads from your Unbounce landing pages. When visitors complete forms on your Unbounce pages, the integration triggers Lead events and forwards them to connected ad platforms and analytics platforms using server-to-server connections.

This integration captures first-party data from Unbounce forms and sends it directly to Conversion APIs, bypassing browser-side tracking limitations and iOS 14.5 restrictions.

📘 Note

This integration automatically sends first-party data from your Unbounce forms to the Conversion APIs for improved ad targeting and audience enrichment.

Why You Need This Integration

Unbounce is a powerful lead-generation solution, and if you’re running ads to drive traffic, you need to know which campaigns generate the most leads. Simultaneously, you want to automatically update advertising algorithms with lead data to show more relevant ads to your audience.

Key benefits include:

Improved ad targeting: Real-time lead data helps advertising algorithms optimize for better performance
Enhanced attribution: Track which campaigns generate leads and at what cost
Bypass tracking limitations: Server-to-server connections avoid browser restrictions and iOS 14.5 issues
Automated data forwarding: Lead information flows automatically to connected ad platforms
Better ROAS: Enhanced targeting leads to improved ROAS

The Campaign Report shows which campaigns generate leads and their costs, allowing you to optimize your advertising strategy directly from your AnyTrack dashboard.

How to Set Up the Integration

Step-by-Step Setup Guide

Step 1: Install AnyTrack Tag on Unbounce

This step establishes the connection between your Unbounce pages and AnyTrack by adding the tracking code. The AnyTrack tag enables conversion tracking and visitor identification on your landing pages.

Create a property in AnyTrack
Copy the AnyTrack Tracking Tag code
Open your landing page settings in Unbounce
Add a new tag in the head section and save

Step 2: Configure Form Fields

This step adds hidden tracking fields to your forms so AnyTrack can capture visitor data and match conversions to the correct traffic sources. These fields remain invisible to visitors but provide essential tracking information.

Edit your form and add a custom hidden field:
- Name: click_id
- Default value: --CLICK-ID--

Step 3: Install Integration

This step creates the integration connection in AnyTrack and generates the webhook URL needed to receive form submission data from Unbounce. The integration acts as the bridge between your forms and AnyTrack’s tracking system.

Return to AnyTrack and go to the Integration Catalog
Search for the Unbounce integration and click “Install Integration”
Set the integration name and save
Copy the Webhook URL

Step 4: Configure Webhook

This final step connects your Unbounce forms to the AnyTrack integration using the webhook URL. Once configured, every form submission automatically sends lead data to AnyTrack for processing and forwarding to your connected ad platforms.

Go to the Page Overview screen in Unbounce and click the Integrations tab
Open the Webhooks sub-tab
Click “Add a webhook”
Paste the Webhook URL into “Choose a URL to POST form data to” field
Click “Save Changes”

Interactive Setup Guide

Follow this step-by-step visual guide to complete the installation:

Validate Your Setup

After completing setup, test your integration to ensure it works correctly:

Frequently Asked Questions

FAQ was last reviewed on 2026-06-10

Why am I getting 'AnyTrack Tag not found' or Event Log errors?

This usually means the AnyTrack Tag isn't installed or has incorrect settings. Review Steps 1-4 of the Setup Guide. Install the AnyTrack Pixel Helper to verify tag installation on all Unbounce pages.

Why am I seeing 'Missing click id' or 'Can't find match for IP' errors?

These errors indicate tracking tag installation issues. Double-check that the AnyTrack Tag is properly installed with correct settings.

Can I track multiple forms or pages?

Yes! Ensure the AnyTrack Tag is on all pages, all forms include hidden fields, and the webhook URL is installed. Test each setup using the Validation Guide.

What if I need help with integration errors?

For Unbounce integration errors not covered in this FAQ, please contact support with your current result and expected outcome. Our support team typically responds within a few hours.

Contact Support

The AnyTrack support team can be reached through the Messenger