Shopify Integration

The AnyTrack Shopify integration simplifies conversion tracking and attribution for eCommerce stores by automatically tracking purchases and key events, and sending data to platforms like Google Ads, Facebook Conversion API, and TikTok Ads.

Shopify Integration Overview

The AnyTrack Shopify integration simplifies conversion tracking and attribution for your eCommerce store. With a straightforward installation process, it automatically tracks purchases and key events, sending data to platforms like Google Ads, Facebook Conversion API, and TikTok Ads. By using first-party data, AnyTrack improves Event Match Quality and ensures accurate attribution while maintaining privacy. This integration helps you build better audiences and improve marketing performance across multiple channels.

How the Shopify AnyTrack Integration Works

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Customer Journey Tracking: During the customer journey, AnyTrack automatically tracks events such as ViewContent, AddToCart, and InitiateCheckout through the AnyTrack Tracking Tag.
1. Collects and sends product data such as sku, price, quantity and name.
2. Sends hidden tracking parameter to the cart object.
3. Triggers the corresponding events such as AddToCart to the AnyTrack API which instantly forwards to your Ad Platform’s Conversion API.
Shopify Webhooks: AnyTrack also receives customer journey events via Shopify Webhook notifications and sends them to the Ad Platforms’ conversion API.
Conversions: When customers complete their purchase, AnyTrack processes the conversion data (including customer data and product data).
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API to feed your ad platform’s Machine Learning, AI and automatic optimization with 100% of your conversion data.

Technical Details

Reference	Value	Information
Tracking Group	`Shopify`	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	`atclid`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`Webhook`	-

Shopify Standard Customer Journey Events

AnyTrack automatically tracks standard eCommerce customer journeys and feeds the event data to your ad platforms so that you can create advanced behavioral audiences and improve attribution.

📘 Note

Each ad platform integration has its own Event Mapping which AnyTrack handles automatically for you.

Shopify	AnyTrack	Facebook	Google Analytics 4	Details
`item_view`	`ViewContent`	`ViewContent`	`view_item`	When a visitor views a product.
`cart/create`	`AddToCart`	`AddToCart`	`add_to_cart`	When a visitor adds a product to its cart.
`checkout/create`	`InitiateCheckout`	`InitiateCheckout`	`begin_checkout`	When a visitor starts a checkout.
`checkout/update`	`AddPaymentInfo`	`AddPaymentInfo`	`add_payment_info`	When a visitor adds its payment details.
`orders/create`	`Purchase`	`Purchase`	`purchase`	When a visitor completes a purchase.

Shopify Sends Conversions to AnyTrack Using Webhook Notifications

AnyTrack provides a pre-defined webhook that you can implement with your Shopify account.

https://t1.anytrack.io/hBtoE3hN/collect/Shopify

Shopify Setup Guide

Step 1: Add the AnyTrack Tag to Your Shopify Theme

Create a New Property in AnyTrack.
Set the Shop Name and URL (the root domain) and click Next.
Copy the AnyTrack Tracking Tag.
Open the Shopify Admin and Edit the Theme Code.
Select the Theme Liquid File and Paste the Tracking Tag in the head section.
Save the Theme Liquid file.

Add the AnyTrack tracking tag to the Shopify theme
Use the AnyTrack Pixel Helper Chrome extension to verify that AnyTrack has correctly installed the Tag.
Return to AnyTrack and adjust the property settings
1. Time Zone: Match your shop time zone to avoid discrepancies.
2. The Base Currency: Set the currency you want the dashboard to reflect. AnyTrack will convert any revenues into your base currency.
3. Client Side Tracking Settings: Leave the default settings, which deliver optimal performance.

Step 2: Add Shopify to Your AnyTrack Account

Go to the Integration Catalog and search for Shopify. Then click on the Shopify card.
Click on Install Integration.
1. Fill the Name enter a name (e.g. MyShopify)
2. Fill the URL of your shop or the Shopify admin login url and click Create

Step 3: Connect Your Shopify Customer Events

Copy the Webhook URL from the integration
Go to your Shopify Admin Panel
Navigate to Settings >> Notifications
Scroll down to the Webhooks section and click on “Create webhook”
1. Select the events according to the list of required events:
2. Leave the format as JSON
3. Paste the Webhook
4. Update the Webhook version to the Latest
5. Click on “Save webhook”
📘 Note

Repeat these steps for all (5) events listed on the Integration page.

Watch this video to add webhook notifications in Shopify:

Step 4: Connect Your Ad Platforms

Now that your shop connects with AnyTrack and tracks your customer journeys, you need to configure AnyTrack to send them to your Ad Platform’s Conversion API such as Facebook, TikTok or Google Ads.

📘 Note

The Facebook Ads integration occurs via the AnyTrack Dashboard and does not require any setup on the Shopify Admin.

Navigate to Tracking Tags
Click on the Facebook Pixel Card
Click on the button Browse to connect to your Facebook Business Manager.
Select the Facebook Pixel and Facebook Manager
Click Next
Now click on Connect to open a connection with your Ad Account
Enable the Facebook Conversion API
Scroll down and Save.
Now Open the Ads Integration Tab (scroll up to the top of the screen)
Click on the UTM (Urchin Tracking Module) Tracking Template
Add the Template to your Facebook Ads

📘 Note

Access other ad platform integrations to connect your other ad accounts.

❗ Important

You must disconnect any other direct integrations that currently send conversions to your ad platforms or you will generate duplicate data in your ad accounts.

Validate Your Integration

This section will enable you to validate the main aspects of your setup.

Conversion Tracking

To validate your setup, wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Inspect the Events Log to see the conversions arriving from Shopify.

Shopify conversion payload example

{
  "id": 40881068146749,
  "created_at": "2024-08-25T21:11:38+00:00",
  "total_price": "27.72",
  "subtotal_price": "23.90",
  "total_tax": "3.82",
  "currency": "USD",
  "source_name": "web",
  "line_items": [
    {
      "title": "Cow Mug Custom Message",
      "variant_title": "11oz / Black",
      "price": "11.95",
      "quantity": 1,
      "sku": "24675843150437141759",
      "properties": {
        "_atclid": "mYC8t8gvBdZ2ZmWOf5Jm2hP9gptNB4UEgx"
      }
    }
  ],
  "note_attributes": [
    {
      "name": "__atclid",
      "value": "mYC8t8gvBdZ2ZmWOf5Jm2hP9gptNBCIGGr"
    }
  ],
  "x-Shopify-shop-domain": "0ae3b8-c6.myshopify.com",
  "x-Shopify-topic": "checkouts/create",
  "x-Shopify-api-version": "2024-07"
}

Troubleshooting

📘 Note

Based on thousands of integrations with Shopify, if you’ve followed the instructions and applied the default integration settings, you will not experience issues.

If you encounter issues, check the following:

Verify the AnyTrack tag is in the head section of your shop
If you’re on the Free plan, check the monthly traffic limit in the billing section
The Free plan does not include Conversion API for ad platforms
Confirm you’ve followed the default integration settings
Install the AnyTrack Pixel Helper Chrome extension to verify the tag is active

Shopify Integration - Frequently Asked Questions

FAQ was last reviewed on 2026-06-10

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website. Historical orders placed before the integration was installed cannot be imported.

How do I prevent the AnyTrack click ID from displaying in the cart line items?

Per Shopify documentation, any line item property beginning with an underscore (e.g., _atclid) is hidden from customers at checkout. If your theme does not follow this convention and the _atclid value appears during checkout, follow the instructions in the Remove Line Item Properties guide to adjust your theme code.

The conversion name is not what I am expecting. How do I change it?

You can update the Event Mapping in the Integration page. However, this is not recommended as the standard events are already mapped to the corresponding standard events in your ad platforms. Only change the mapping if you understand the impact on your ad platform event manager.

Why are there discrepancies between Shopify and AnyTrack?

Differences between Shopify Analytics and AnyTrack are normal across all analytics platforms. Factors include how sessions are defined, whether visitors allow cookies and JavaScript, browser extensions blocking tracking, and different reporting time zones. AnyTrack uses both client-side and server-side tracking to maximize data collection accuracy.

What errors appear in the integration logs?

Tracking errors can occur when visitors block JavaScript or prevent Tracking Tags from loading. Check that the AnyTrack tag is in the head section of your shop, verify your plan limits in the billing section, and confirm you followed the default integration settings.