BetMGM Partners

What is the BetMGM Partners Integration?

The BetMGM Partners integration connects your affiliate marketing campaigns with AnyTrack’s conversion tracking system. This integration automatically captures visitor data, tracks affiliate link clicks, and records conversions from BetMGM Partners offers.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active Maximize Your ROAS account
• The AnyTrack tracking tag is installed on your website

Why Use This Integration?

Track Every Conversion Get complete visibility into your affiliate performance with real-time conversion data from BetMGM Partners to AnyTrack.

Optimize Ad Campaigns Feed accurate conversion data to Google Ads, Facebook Ads, and TikTok Ads for automatic campaign optimization.

Maximize ROI Make data-driven decisions with detailed attribution reports showing which traffic sources generate the most valuable conversions.

How the Integration Works

The 4-Step Process

1. Visitor Arrives: AnyTrack captures traffic source data and visitor information when someone lands on your website.

2. Link Click Tracked: When visitors click your BetMGM Partners affiliate links, AnyTrack:

   • Records detailed click data
   • Sends events to your Tracking Tags
   • Adds a unique identifier (click_id) to the link

3. Conversion Recorded: When visitors convert on BetMGM Partners, the platform sends conversion data back to AnyTrack in real-time.

4. Data Distributed: AnyTrack processes the conversion and sends it to your ad platforms (Google Ads, Facebook Ads, TikTok Ads) for campaign optimization.

Integration Details

Setting	Value	Purpose
Tracking Group	incomeaccess	Activates automatic link tagging for BetMGM Partners links
Subid Parameter	tdpeh	Passes the unique click identifier to track conversions back to the original click
Method	API Integration	Real-time data connection between BetMGM Partners and AnyTrack

📘 About

All IncomeAccess-powered programs use the same tracking technology. When manually tagging links, always use data-tracking-group="incomeaccess" regardless of which specific program you’re promoting.

Tracked Events

Event	When It Triggers	Data Source
OutboundClick	Visitor clicks a BetMGM Partners offer link	AnyTrack tracking tag
Lead	Free registration completed on BetMGM Partners	Direct API from BetMGM Partners
Purchase	Commission generated from user activity	Direct API from BetMGM Partners

Setup Instructions

Step 1: Install the Integration

1. Go to your AnyTrack Integration Catalog
2. Search for “BetMGM Partners”
3. Click the BetMGM Partners card
4. Click Install

Step 2: Submit Postback URLs to BetMGM Partners

BetMGM Partners uses ROAR Digital as their affiliate platform provider.

1. Copy the postback URLs shown above in your AnyTrack integration settings
2. Contact your BetMGM Partners affiliate manager via email
3. Include this information in your message:
   • Subject: “AnyTrack Postback URL Setup Request”
   • Postback URLs (copied from AnyTrack)
   • Your affiliate ID
   • Request confirmation when URLs are activated

Don’t have an affiliate manager contact?

• Log into your BetMGM Partners dashboard
• Navigate to Support or Contact section
• Submit a support ticket with the postback URLs

Typical activation time: 2-3 business days

Validate Your Setup

Check Link Tracking

Your affiliate links need proper tracking data tags. AnyTrack handles this automatically through AutoTag.

AutoTag Methods:

• Automatic (Recommended): AnyTrack finds and tags BetMGM Partners links automatically
• AutoScan: Works with redirect plugins by scanning and tagging embedded links
• Manual: Add tracking attributes using data-tracking-group="incomeaccess" or append &tdpeh=--CLICK-ID-- to links

Manual Link Example:

<a href="https://example.foo/goto/betmgmpartners" data-tracking-group="incomeaccess">
  BetMGM Partners Offer
</a>

Hover to see the AnyTrack click_id added automatically

Verify Link Tagging:

1. Add a BetMGM Partners affiliate link to your website
2. Hover over the link or inspect it in browser developer tools
3. Confirm the tdpeh=[click_id] parameter is added automatically

Verify Conversions

Check your conversion tracking by either:

• Waiting for a natural conversion
• Creating a test conversion yourself

Then inspect the conversion logs in your AnyTrack dashboard to confirm data flows correctly.

Sample Conversion Data:

{
  "netrevenue": "2.55",
  "affcustomid": "QfdSVGM3YZTZjwj0DElkDFYFBbgendJlTZ",
  "activedays": "1",
  "totalcommission": "1.02",
  "bannerid": "1195",
  "creativename": "Text_Link_WH_Sport",
  "clicks": "0"
}

What to Expect After Setup

Timeline

Real-Time Tracking:

• Immediate: Link clicks appear as OutboundClick events in AnyTrack (visible within seconds)
• Real-time conversions: Conversion data flows from the affiliate program to AnyTrack and then to your connected ad platforms in real-time
• Validation timeframe: Depending on your traffic volume, you can validate the integration within minutes to hours (not days)

📘 Quick

For instant validation, connect Google Analytics 4 and use the Debug View to see events flowing in real-time as you test clicks and conversions.

Where to Check

1. Link tracking: Use the AnyTrack Pixel Helper extension on your website
2. Conversions: Check the Conversion Event Log in your AnyTrack dashboard
3. Attribution: View Attribution Reports in your dashboard
4. Real-time validation: Connect Google Analytics 4 and use Debug View to see events in real-time

If You Don’t See Data

If conversions don’t appear within a few hours of active traffic:

1. Review the Conversion Event Log for errors
2. Verify the tdpeh parameter appears in your BetMGM Partners dashboard reports
3. Follow troubleshooting steps below

Common Questions

Common Questions

FAQ was last reviewed on 2026-06-10

Can I import past conversions?

No. AnyTrack only tracks conversions that happen after a visitor clicks through your website with the tracking tag installed. Past conversions cannot be imported because they lack the required click_id to connect them to traffic sources.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Direct linking to BetMGM Partners offers (without a landing page) needs special configuration. See our direct linking guide for details.

Can I use a different <code>subid</code> parameter?

No. The IncomeAccess platform expects the c parameter that AnyTrack provides. Using a different parameter will prevent conversions from being tracked back to the original click.

What if conversions don't have a <code>click_id</code>?

Conversions without a click_id cannot be tracked. The click_id connects the conversion back to the original website visit and traffic source. Without it, AnyTrack cannot attribute the conversion correctly. Learn more about click IDs

Troubleshooting

Step 1: Verify Your Basic Setup

Check Tracking Tag Installation

1. Install the AnyTrack Pixel Helper Chrome Extension
2. Visit your website
3. Verify the extension icon turns blue (indicating AnyTrack tag is detected)
4. If the icon doesn’t turn blue, review tag installation

Verify Postback URL is Valid

1. Go to your AnyTrack integration settings for BetMGM Partners
2. Check for error messages in the integration status
3. If you see “Api key format is invalid” or similar errors:
   • Log into your BetMGM Partners affiliate dashboard
   • Contact your affiliate manager to update the postback URLs
   • Update the postback URL in AnyTrack settings
   • Click Save

📘 Postback

• Postback URLs must be provided by your affiliate manager
• URLs are configured on BetMGM’s side, not in the affiliate dashboard
• Typical activation time: 2-3 business days
• Contact support if URLs aren’t working after setup

Step 2: Not Getting Any Conversions?

Check Your Integration Settings

• Verify the integration is active in your BetMGM Partners affiliate dashboard
• Confirm you’re using the correct AutoTag parameter (tdpeh)
• Check that your postback URL hasn’t expired (if applicable)

Check Your Link Tagging

• Verify links aren’t hidden behind JavaScript or double redirects
• Ensure links use standard <a> HTML elements
• Try adding the tracking group manually: data-tracking-group="incomeaccess"

Step 3: Conversions Show Errors?

Most Common Issue: Missing Click ID This happens when AutoTag couldn’t add the click_id to your affiliate links.

Solutions:

• Check if links are behind JavaScript or complex redirects
• Verify links are in standard HTML format
• Manually add tracking group attributes to links
• Ensure your offers only get traffic from pages with the AnyTrack tag installed

Conversions Not Validated?

• Compare your integration settings with AnyTrack’s pre-defined integration
• Copy the Event Reference from your Conversion Event Log and contact support

📘 Before

Check the Conversion Event Log to identify specific errors. When contacting support, include:

• Event Reference ID from any errors
• Screenshot of your link’s HTML code
• Screenshot of integration error (if any)
• Your BetMGM Partners affiliate ID

• FB Ads Affiliate Marketing
• Google Ads Affiliate Marketing
• Track Forms and Pass Click IDs

Related Resources

Essential Setup Guides

• Install AnyTrack Tag - Set up tracking on your website
• AutoTag Explained - Understand automatic link tagging
• Tracking Groups (TGID) - Learn about tracking group identifiers
• Click ID Overview - Understand unique click identifiers

IncomeAccess Platform

• IncomeAccess Integration Overview - Platform explanation and all available programs
• Request New Integration - Suggest a program

Monitoring & Troubleshooting

• Conversion Event Log - Monitor conversion data
• AnyTrack Pixel Helper - Verify tracking installation
• Integration Troubleshooting - Common issues
• Contact Support - Get help from our team

Advanced Setups

• Direct Linking Setup - Track direct-to-offer campaigns
• Cross-Domain Tracking - Track across multiple domains