TradeDoubler

The article provides an overview of the integration between TradeDoubler and AnyTrack, highlighting its ability to sync conversion data for real-time tracking across platforms like Google Ads and Facebook. This integration enhances campaign performance and profitability while ensuring compliance with privacy standards. Key features include traffic source data collection, event tracking, and conversion attribution, with a focus on optimizing ad platform machine learning through full conversion data.

TradeDoubler Integration Overview

AnyTrack.io is the ultimate solution for marketers who want to maximize their ROI while remaining compliant with industry standards. The TradeDoubler and AnyTrack integration allows users to easily sync conversion data from TradeDoubler into AnyTrack, enabling them to accurately track conversions across platforms like Google Ads, Facebook Conversion API and TikTok API in real-time. using this powerful combination of tools ensures that your campaigns are optimized for maximum performance and profitability without sacrificing user privacy or violating any laws or regulations.

How does the TradeDoubler AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your TradeDoubler affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	`tradedoubler`	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	`epi2`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`Postback URL`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on TradeDoubler offer links.	AnyTrack JS Tag
`Lead`	When a free registration is recorded in TradeDoubler.	Postback URL
`Purchase`	When a user generates a commission in TradeDoubler.	Postback URL

The TradeDoubler Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your TradeDoubler account.

https://t1.anytrack.io/hBtoE3hN/collect/tradedoubler?productName=${productName}&epi=${epi}&epi2=${epi2}&adId=${adId}&advertiserId=${advertiserId}&currencyId=${currencyId}&eventId=${eventId}&eventTypeId=${eventTypeId}&locationId=${locationId}&messageTypeId=${messageTypeId}&orderNumber=${orderNumber}&orderValue=${orderValue}&paymentId=${paymentId}&productId=${productId}&productName=${productName}&programId=${programId}&publisherCommission=${publisherCommission}&reportInfo=${reportInfo}&siteId=${siteId}&siteName=${siteName}&transactionId=${transactionId}&validationMethodId=${validationMethodId}&visitorId=${visitorId}

Setup Guide

Step #1: Add TradeDoubler to your AnyTrack Account

Go to the Integration Catalog, search for TradeDoubler.
Now click on the TradeDoubler cardand then Click on Install.

Step #2: Connect your TradeDoubler account

Copy the predefined Postback URL
Go to your TradeDoubler affiliate account.
Create a subscription
Set the name
Choose Method: GET
Paste the postback URL
Select standard event
Select post click lead and post click sale
message types: Select All (we will filter the events that should not be tracked)
Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Default: By default, AnyTrack automatically identifies and AutoTags TradeDoubler links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="tradedoubler" or rel="tradedoubler". More about Tracking Group.
- Click ID Token: You Manually append the subid: &epi2=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your TradeDoubler account reports and see whether the epi2 parameters are passed to the offer links.

Here is an example of how you would manually update links fromtradedoubler:

<a href="https://example.foo/goto/tradedoubler" data-tracking-group="tradedoubler">Hover on theTradeDoubler Demo
Link to see the AnyTrack `click_id`</a>

Hover on the TradeDoubler Demo Link to see the AnyTrack click_id

📘 Tracking

Tracking Group refers to the integration technology. For example, TradeDoubler Tracking Group tracking group is tradedoubler and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

TradeDoubler conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "`conversion_id`": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}

FAQ and Troubleshooting

FAQ was last reviewed on 2026-06-10

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the TradeDoubler links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You can update the Event Mapping in the Integration page.