Refersion Integration

The Refersion and AnyTrack integration simplifies affiliate marketing by syncing conversion data across platforms like Google Ads and Facebook `Conversion API`. This integration automates data forwarding from Refersion to AnyTrack, enhancing tracking accuracy and reducing manual tasks. Key features include real-time conversion tracking, automatic data attribution, and direct integration setup, allowing marketers to focus on optimizing their campaigns.

Refersion Integration Overview

The Refersion and AnyTrack integration allows you to quickly sync your affiliate data with any of the supported platforms, such as Google Ads, Facebook Conversion API or TikTok API. With just a few clicks, you can easily send conversion data from Refersion directly to AnyTrack where it is automatically forwarded to all desired advertising platforms for accurate tracking and reporting.

How does the Refersion AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your Refersion affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Webhook.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	`refersion`	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	`subid`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`Webhook`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on Refersion offer links.	AnyTrack JS Tag
`Lead`	When a free registration is recorded in Refersion.	Webhook
`Purchase`	When a user generates a commission in Refersion.	Webhook

The Refersion Webhook

The Webhook is fully pre-defined and ready to be implemented with your Refersion account.

https://t1.anytrack.io/hBtoE3hN/collect/refersion

Setup Guide

Step #1: Add Refersion to your AnyTrack Account

Go to the Integration Catalog, search for Refersion.
Now click on the Refersion card and then Click on Install.

Step #2: Connect your Refersion account

Copy the predefined Postback URL
Follow this link to access your Refersion Marketplace account.
Open your Notification Preferences
Scroll down to the Webhooks Section
Add a new Webhook
Select the Type: “New Conversion”
Paste the postback URL
Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Default: By default, AnyTrack automatically identifies and AutoTags Refersion links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="refersion" or rel="refersion". More about Tracking Group.
- Click ID Token: You Manually append the subid: &subid=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Refersion account reports and see whether the subid parameters are passed to the offer links.

Here is an example of how you would manually update links fromrefersion:

<a href="https://example.foo/goto/refersion" data-tracking-group="refersion">Hover on theRefersion Demo
Link to see the AnyTrack `click_id`</a>

Hover on the Refersion Demo Link to see the AnyTrack click_id

📘 Tracking

Tracking Group refers to the integration technology. For example, Refersion Tracking Group tracking group is refersion and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Refersion conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "`conversion_id`": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}

FAQ and Troubleshooting

FAQ was last reviewed on 2026-06-10

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the Refersion links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You can update the Event Mapping in the Integration page.