Compare Plans and Features
Compare AnyTrack Free, Starter, Personal, Advance, and Custom plans side by side. See which tracking, Conversion API, integration, and reporting features are included on every plan and which features unlock on higher tiers.
This page is the complete feature-by-feature comparison of AnyTrack’s plans. Use it to see what every plan includes and what each paid tier adds.
AnyTrack has five plans: Free, Starter, Personal, Advance, and Custom. Every paid plan builds on the one below it, so each tier includes everything in the cheaper plans plus its own additions. If you want to understand how billing and billable sessions work, see the Pricing Model. To change your plan, see Manage Your Subscription.
Plans at a glance
Section titled “Plans at a glance”| Plan limit | Free | Starter | Personal | Advance | Custom |
|---|---|---|---|---|---|
| Monthly price | $0 | $100 | $150 | $300 | Contact us |
| Annual price | $0 | $1,000 | $1,500 | $3,000 | Contact us |
| Monthly sessions | 5,000 | 100,000 | 500,000 | 3,000,000 | Unlimited |
| Properties (websites) | 1 | 1 | 3 | 10 | Unlimited |
| Conversion source integrations | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Ad platform integrations | 1 | All 6 | All 6 | All 6 | All 6 |
| Overage per 1,000 sessions | n/a | $0.40 | $0.30 | $0.20 | Custom |
| Free trial | Free forever | 14 days | 14 days | 14 days | n/a |
The six ad platforms AnyTrack integrates with are Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Outbrain, and Taboola.
Included on every plan
Section titled “Included on every plan”These features are available on all plans, including Free. They are not listed in the comparison table below because the answer is the same for every tier: included.
- AutoTrack, AutoScan, and AutoTag (see AutoTrack)
- The client-side Tracking Tag with tag management
- Server-side and cookieless tracking
- Redirectless tracking
- Last-click attribution with a configurable attribution window (see Attribution Explained)
- UTM tracking templates
- Real-time Event Log
- ROAS, Campaign, and Landing Page reports
- Affiliate link tracking
- Multi-currency support
- First-party data compliance
- Google Tag Manager API
- CMS integrations
- Conversion deduplication
- Chrome extension for tag troubleshooting
- Data quality monitoring
- Tracking Wizard assistant
- Email and chat support
Feature comparison by plan
Section titled “Feature comparison by plan”The table below covers the features that differ between plans. Everything in the Included on every plan list above is available on all tiers and is not repeated here.
Legend: ✓ included · ✗ not available. Where a plan has a specific limit, the cell shows the value.
| Feature | Free | Starter | Personal | Advance | Custom |
|---|---|---|---|---|---|
| Ad platforms and Conversion API | |||||
| Ad platform integrations | 1 | All 6 | All 6 | All 6 | All 6 |
| Conversion API (server-side to ad platforms) | ✗ | ✓ | ✓ | Unlimited | ✓ |
| Real-time Conversion API sync | ✗ | ✓ | ✓ | ✓ | ✓ |
| Conversion event mapping | ✗ | ✓ | ✓ | ✓ | ✓ |
| Enhanced conversions (Facebook, Google) | ✗ | ✓ | ✓ | ✓ | ✓ |
| Audience building and real-time sync | ✗ | ✓ | ✓ | ✓ | ✓ |
| Multiple ad accounts per platform | ✗ | ✗ | ✗ | ✓ | ✓ |
| Integrations and data sources | |||||
| Conversion source integrations | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Identity resolution | ✗ | ✓ | ✓ | ✓ | ✓ |
| Google Analytics 4 (GA4) | ✗ | ✗ | ✓ | ✓ | ✓ |
| Custom integrations | ✗ | ✗ | ✓ | ✓ | ✓ |
| Outgoing Webhooks | ✗ | ✗ | 2 | 10 | Custom |
| Tracking and attribution | |||||
| Cross-domain tracking | ✗ | ✗ | ✓ | ✓ | ✓ |
| Properties, account, and support | |||||
| Properties (websites) | 1 | 1 | 3 | 10 | Unlimited |
| Extra properties at $30/mo each | ✗ | ✗ | ✗ | ✓ | n/a |
| Support | Email and chat | Email and chat | Email and chat | Dedicated | Managed service |
| Priority beta access | ✗ | ✗ | ✗ | ✓ | ✓ |
| Custom implementation and managed tracking | ✗ | ✗ | ✗ | ✗ | ✓ |
What each plan unlocks
Section titled “What each plan unlocks”Built for freelancers and anyone testing tracking on a single site. The Free plan tracks server-side, connects one ad platform and one conversion source, and includes ROAS reports, with 5,000 sessions a month. It does not include the Conversion API.
Starter
Section titled “Starter”For marketers running ads who need conversions sent back to their ad platforms. Starter unlocks the Conversion API to all six ad platforms, audience building, conversion event mapping, enhanced conversions, and unlimited conversion sources, with 100,000 sessions a month.
Personal
Section titled “Personal”The popular choice for growing teams. Personal adds Google Analytics 4, two outgoing Webhooks, custom integrations, and cross-domain tracking, across 3 properties and 500,000 sessions a month.
Advance
Section titled “Advance”For established businesses and agencies. Advance adds 10 properties, unlimited Conversion API integrations, 10 outgoing Webhook configurations, multiple ad accounts per platform, dedicated support, and priority beta access, with 3,000,000 sessions a month. Add extra properties at $30 per month each.
Custom
Section titled “Custom”For companies with high-volume or specialized tracking needs. The Custom plan covers unlimited websites and sessions, a custom tracking plan, custom implementation, and a managed tracking service. Contact us to scope a plan.
Plan Comparison FAQ
FAQ was last reviewed on 2026-06-22