Free Plan

The AnyTrack Free plan is the no-cost entry point to AnyTrack. This page lists what the plan includes, who it is for, its limits, and what happens when you use a feature that needs a paid plan.

TL;DR

The AnyTrack Free plan is a free-forever tracking plan for one website with 5,000 sessions per month. It is built for freelancers, solo affiliates, and anyone validating AnyTrack before they pay. You get client-side and server-side conversion tracking, affiliate tracking, and the ROAS, Campaign, and Landing Page reports. The main thing it does not include is the Conversion API: on Free, conversions are tracked and shown in AnyTrack but are not sent to ad platforms. Sending conversions starts on the Starter plan.

Attribute	Free plan
Price	$0 - free forever
Best for	Freelancers, solo affiliates, first-time AnyTrack users
Most common use case	Track conversions on one site and see ROAS without paying
Monthly sessions	5,000
Properties (websites)	1
Conversion sources	1
Ad platform integration	1 - campaign data via Google Ads, Meta, or TikTok
Conversion API	Not included (starts on Starter)
Team members	1
Overage	None - capped at 5,000 sessions per month, resets at the end of the billing cycle
Free trial	Not needed - the plan is free

📘

What “tracked but not sent” means on Free. AnyTrack still records conversions and shows them in your reports on the Free plan. What requires a paid plan is the Conversion API - the server-side delivery of those conversions to ad platforms like Meta, Google, and TikTok for optimization. Free includes one ad platform integration so you can pull its campaign data into reports, but not send conversions back to it.

What is included in the Free plan

Every feature below is live on the Free plan. Each row says what the feature is and how to use it.

Tracking

Feature	What it is	How to use it
Client-side tracking	Browser-based tracking through the Tracking Tag. Captures sessions, page views, outbound clicks, form events, and standard events such as AddToCart and ViewContent directly in the visitor’s browser.	Install the Tracking Tag on your site; events are captured automatically.
Server-side tracking	Server-to-server tracking, independent of the browser, so data holds up under ad blockers and cookie limits.	Connect a conversion source (for example Shopify) or send events to the Collect API.
Redirectless tracking	Appends the click ID to affiliate and outbound links without an intermediate redirect, keeping the original URL.	Enabled automatically through AutoTag on tracked links.
Lead journey tracking	Links the events a lead generates across sessions into one journey for attribution and reporting.	No setup - lead journeys appear in your reports once leads are tracked.

Tag management

Feature	What it is	How to use it
AutoTrack	Part of the Tracking Tag. Tracks form submissions and outbound clicks on the page, and adds standard events (AddToCart, ViewContent, and others) emitted by integrated conversion sources such as Shopify, HubSpot, and GoHighLevel, without per-element code.	On by default once the Tracking Tag is installed.
AutoScan	Part of the Tracking Tag. Scans outbound links on each page and marks their tracking group so they can be AutoTagged with the required subid parameter for the matching affiliate network.	Automatic on every page once the Tracking Tag is installed.
AutoTag	Part of the Tracking Tag. Automatically identifies affiliate links and appends the affiliate network’s subid parameter together with the AnyTrack click identifier (atclid).	Add affiliate links to your pages; AutoTag identifies them and appends the parameters at click time.
Tag management	Loads ad platform tags (Meta Pixel, Google tag, TikTok Pixel) with the right identifiers from one tag.	Connect an ad platform; AnyTrack loads its tag automatically.
CMS integrations	Installs the Tracking Tag and captures events on a CMS such as WordPress without code edits.	Install the Tracking Tag through your CMS integration.
Google Tag Manager API	Deploys and manages the Tracking Tag and ad tags through a GTM container.	Add AnyTrack to your GTM container.
Chrome extension for tag troubleshooting	Inspects the Tracking Tag on a page to confirm it loads, fires events, and applies click IDs.	Install the AnyTrack Chrome extension and open it on your site.

Data and conversions

Feature	What it is	How to use it
30 data points	Up to ~30 event attributes (customer, product, and event data) carried on each event to improve Event Match Quality.	Send event attributes with your events; richer data improves matching.
Deduplication	Removes duplicate conversions before they are sent to ad platforms, based on event source, click identifiers, event names, and transaction or order IDs.	Automatic - no setup.
Multi-currency	Send conversions in any currency; AnyTrack converts each value into the property’s default currency for consistent reporting.	Automatic when conversions carry a currency.
Global conversion settings	Property-level default rules for how conversions are handled across that property’s integrations.	Configure in the property’s conversion settings.
Automatic conversion logic	Classifies qualifying events as conversions automatically, without tagging each one.	Automatic - qualifying events become conversions.
Combine orders	Merges multiple orders from the same customer into a single conversion. Available for GoHighLevel, WooCommerce, ClickFunnels, ClickFunnels 2.0, Funnelish, and ClickBank. Not available for Shopify.	Enable in the supported integration’s settings.
Real-time Event Log	Per-integration live feed of tracked events. Each conversion source integration has its own event log used to verify capture.	Open Integrations, choose the integration, and inspect its event log.
Real-time validation	Events arrive in AnyTrack in real time, so you can validate tracking immediately without waiting hours or days for data to appear.	Watch the Event Log while you test the install.

Ads and campaigns

Feature	What it is	How to use it
Ad platform integration (campaign data)	Connect one ad platform to pull its campaign data (spend, impressions, clicks) into the Campaign Report. Campaign-data fetching is available for Google Ads, Meta, and TikTok.	Connect one of Google Ads, Meta, or TikTok from the Integration Catalog. Free includes one ad integration; sending conversions back via the Conversion API starts on Starter.
UTM tracking templates	Predefined UTM parameter sets with dynamic placeholders the ad platform fills at click time.	Add the UTM template to your ad platform campaign settings.
Affiliate tracking	Tracks affiliate link clicks and attributes affiliate-network conversions back to the source.	Add affiliate links (AutoTag appends the click ID) and set the network’s Postback URL.

📘

Only Google Ads, Meta, and TikTok fetch campaign data into AnyTrack. Microsoft Ads, Taboola, and Outbrain track traffic by UTM and rely on the Conversion API to send conversions - and the Conversion API is not on the Free plan, so those three platforms need a paid plan.

Reports and dashboard

Feature	What it is	How to use it
Custom Campaign Reports	The Campaign Report: ad spend, impressions, and clicks plus AnyTrack conversions, revenue, ROAS, CPA, and EPC.	Open the Campaign Report in the dashboard.
Landing Page Reports	Per-landing-page performance: sessions, events, conversions, and revenue.	Open the Landing Page Report.
Campaign Report Export	Export selected campaign or ad set data to a single file from the report view.	Use the export option in the Campaign Report.
Ads management	Connect ad platforms and manage how campaign data and conversions flow.	Manage ad platforms in the Ads section.
Integration management	The Integration Catalog for connecting and configuring conversion sources and ad platforms.	Connect integrations from the Integration Catalog.
Property management	Create and manage your property (website) with its own tracking settings and Tracking Tag.	Add your property in the dashboard.

Support and onboarding

Feature	What it is	How to use it
Email support	Support by email at support@anytrack.io.	Email support@anytrack.io.
Chat support	Support through the in-dashboard chat.	Open the chat in your dashboard.
Knowledge base	Setup and troubleshooting guides at readme.anytrack.io.	Search readme.anytrack.io.
Group onboarding	Onboarding through scheduled group sessions or webinars.	Join a scheduled onboarding session.
Tracking Wizard	AI assistant that guides Tracking Tag installation and answers tracking questions.	Open the Tracking Wizard in the dashboard.

How trials and upgrades work

AnyTrack does not block paid features behind a hard wall. When you use a feature that a paid plan includes, AnyTrack starts a 14-day free trial of the plan that unlocks it. When the trial ends you keep the plan if you subscribe, or return to Free.

Two things trigger a move up from Free:

1. Using a paid feature starts a trial of the plan that includes it. For example, sending conversions through the Conversion API, connecting a second ad platform, adding a second conversion source, or adding a second property all start a Starter trial.
2. Exceeding a plan’s quantity limit requires upgrading to the next plan. For example, the outgoing Webhooks feature is included on Personal with 2 webhooks; if you need more than 2, you upgrade to Advance, which includes 10.

📘

Trials are per feature, not per click. Starting to use a paid feature begins one 14-day trial of the relevant plan. You are not charged during the trial, and the Free plan does not expire - if you do not subscribe, your account returns to Free.

⚠️

The Free plan is capped at 5,000 sessions per month. There is no overage billing on Free; tracking is capped at the limit and the counter resets at the end of each billing cycle. To track more sessions, start a trial of a paid plan or upgrade - paid plans raise the cap and bill any sessions above it at the plan’s overage rate.

Free Plan FAQ

FAQ was last reviewed on 2026-06-23

Is the AnyTrack Free plan really free?

Yes. The Free plan costs nothing and does not require a credit card. It includes 5,000 sessions per month on one website, with no time limit and no overage charges.

Does the Free plan include the Conversion API?

No. On Free, conversions are tracked and shown in your reports, but they are not sent to ad platforms. Sending conversions to Meta, Google, TikTok, and other platforms through the Conversion API starts on the Starter plan. See the Conversion API guide.

What happens when I hit 5,000 sessions on the Free plan?

The Free plan is capped at 5,000 sessions per month and has no overage billing. Tracking is capped at the limit, and the counter resets at the end of each billing cycle. To keep tracking beyond the cap, start a trial of a paid plan or upgrade. Paid plans raise the session limit and bill extra sessions at the plan's overage rate. See Session Overage Fees.

What happens if I try to use a paid feature on Free?

AnyTrack starts a 14-day free trial of the plan that includes the feature. For example, sending a conversion through the Conversion API or adding a second property starts a Starter trial. You are not charged during the trial, and your account returns to Free if you do not subscribe.

Can I track more than one website on the Free plan?

No. The Free plan includes one property (website) and one conversion source. Adding a second property or conversion source starts a trial of the plan that supports it - the Personal plan includes 3 properties and the Advance plan includes 10. See the plan comparison.

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Starter Plan

The first paid plan - unlocks the Conversion API and all ad platforms.

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Pricing Model

How session-based pricing and billable sessions work.

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Install the Tracking Tag

Add AnyTrack to your site and start tracking on the Free plan.

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