Starter Plan
See what the AnyTrack Starter plan adds over Free - the Conversion API to all ad platforms, audience building, unlimited conversion sources, eCommerce and affiliate integrations, real-time ROAS reporting, and 100,000 monthly sessions for $100 a month.
The Starter plan is AnyTrack’s first paid plan. This page covers what it adds over the Free plan, its limits and pricing, and what happens when you use a feature from a higher plan.
The AnyTrack Starter plan is the first plan that sends conversions to ad platforms through the Conversion API. It is built for marketers and advertisers who run paid traffic and need server-side conversions feeding back to Meta, Google, TikTok, Microsoft, Taboola, and Outbrain. On top of everything in the Free plan, Starter unlocks the Conversion API, all ad platform integrations, audience building, unlimited conversion sources, and the eCommerce, affiliate, and funnel integrations, with 100,000 sessions per month.
| Attribute | Starter plan |
|---|---|
| Price | $100 per month, or $1,000 per year |
| Best for | Marketers and advertisers running paid traffic |
| Most common use case | Send server-side conversions to ad platforms via the Conversion API |
| Monthly sessions | 100,000 |
| Properties (websites) | 1 |
| Conversion sources | Unlimited |
| Ad platform integrations | All 6 (Meta, Google, TikTok, Microsoft, Taboola, Outbrain) |
| Conversion API | Included |
| Team members | 2 |
| Overage | $0.40 per 1,000 sessions above 100,000 |
| Free trial | 14 days |
What the Starter plan adds over Free
Section titled “What the Starter plan adds over Free”These features are unlocked on Starter, on top of everything in the Free plan.
Ad platforms and the Conversion API
Section titled “Ad platforms and the Conversion API”| Feature | What it is | How to use it |
|---|---|---|
| Conversion API | Server-side delivery of conversions to an ad platform. AnyTrack enriches, deduplicates, and maps each event, then sends it to the platform. | Connect an ad platform and enable the Conversion API; matched conversions send automatically. |
| Audience building | Builds ad audiences from first-party signals (UTM values, events, customer traits). | Enable audience building on a connected ad platform. |
| Catalog Campaigns | Sends product-level events for dynamic product catalog campaigns (for example Meta Advantage+). | Send product data with events and use it with your catalog campaigns. |
| Microsoft Ads | Send conversions to Microsoft Ads via the Conversion API. Metrics are viewed in Microsoft Ads. | Connect Microsoft Ads from the Integration Catalog. |
| Taboola | Send and import conversions for Taboola campaigns. Metrics are viewed in Taboola. | Connect Taboola from the Integration Catalog. |
| Outbrain | Send and import conversions for Outbrain campaigns. Metrics are viewed in Outbrain. | Connect Outbrain from the Integration Catalog. |
Conversions and tracking
Section titled “Conversions and tracking”| Feature | What it is | How to use it |
|---|---|---|
| Standard Conversions | AnyTrack’s predefined events (Purchase, Lead, AddToCart, InitiateCheckout, ViewContent, FormSubmit). | Map a source’s events to standard events in the integration settings. |
| Enhanced eCommerce Tracking | Captures product items, quantity, price, value, and currency on conversions. | Send eCommerce event attributes from your store integration. |
| Multiple Tracking Methods | Link, form, page-view, custom-event, and offline tracking in one Tracking Tag. | Configure the methods you need in AutoTrack settings. |
| Conversion event mapping | Maps a conversion source’s event names to AnyTrack standard events. | Set the mapping in each integration’s settings. |
| Unlimited Attribution Window | Click-to-conversion window with no fixed cap (configurable). | Set the attribution window in Property Settings. |
Integrations
Section titled “Integrations”| Feature | What it is | How to use it |
|---|---|---|
| eCommerce Integrations | Pre-built Shopify, WooCommerce, SamCart, ThriveCart, Funnelish, FunnelKit, Copecart, and Memberful. | Connect your platform from the Integration Catalog. |
| Affiliate Networks Integrations | 70+ affiliate networks that receive conversions via Postback URL. | Connect your network and set its Postback URL. |
| Funnel Builders Integrations | ClickFunnels, Systeme.io, and other funnel builders. | Connect your funnel builder from the Integration Catalog. |
Reporting and account
Section titled “Reporting and account”| Feature | What it is | How to use it |
|---|---|---|
| ROAS Reporting | Return on ad spend per campaign, combining ad spend with AnyTrack revenue. | Open the Campaign Report. |
| Real-time reports | Reports update in near real time as events are tracked. | No setup - reports refresh automatically. |
| Multi-user access | Invite team members with assigned roles (2 included). | Add users in Access Management. |
Also included from Free
Section titled “Also included from Free”Everything in the Free plan is included on Starter - client-side and server-side tracking, AutoTrack, AutoScan, AutoTag, tag management, affiliate tracking, the Campaign and Landing Page reports, deduplication, and more. See the Free plan for how to use each, or the plan comparison for the full feature grid.
How trials and upgrades work
Section titled “How trials and upgrades work”Starter is the first paid plan. Using a Starter feature while on Free - sending a conversion through the Conversion API, connecting Microsoft Ads, or adding a second conversion source - starts a 14-day Starter trial. You are not charged during the trial.
To go beyond Starter, the same rule applies one tier up: using a Personal feature (Google Analytics 4, an outgoing webhook, cross-domain tracking, custom integrations) or adding a second property starts a Personal trial. Quantity limits then decide the upgrade - for example, more than 2 outgoing Webhooks requires the Advance plan.
Starter Plan FAQ
FAQ was last reviewed on 2026-06-23