Custom Affiliate Networks

Track conversions from affiliate networks not in the AnyTrack Integration Catalog. This guide uses Adtraction as a complete example.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active account with your affiliate network
• The AnyTrack Tracking Tag is installed on your website
• You have access to your affiliate network's documentation

Step 1: Research Your Affiliate Network

Collect this information from your affiliate network before setting up tracking:

Tracking Parameter

Look for the parameter name used to pass tracking data. Common examples:

• Impact: subid1
• CAKE: s2
• ClickBank: TID
• Adtraction: epi (our example)

Check your network’s documentation for terms like “tracking parameters,” “custom parameters,” or “tracking tokens.”

Postback Variables

Locate the variables your network sends in postback notifications. You need:

• Click ID variable (contains your tracking data)
• Commission variable (payout amount)
• Order ID variable (transaction identifier)
• Other variables (currency, timestamp, etc.)

Adtraction postback variables:

Key variables for AnyTrack:

• ${epi} - Contains tracking data
• ${commissiondecimal} - Commission amount
• Advertiser order number - Transaction ID

Postback Support

Verify your network can send postback notifications to external URLs when conversions occur.

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Postback URL Terminology

Different affiliate networks use various terms for the same concept. When searching your network’s documentation, look for any of these terms: Postback URL / Callback URL, Server-to-Server URL, Webhook / HTTP Callback, Instant Notification URL / IPN, or Conversion Tracking URL. All of these refer to the same functionality: a URL that the affiliate network calls when a conversion occurs.

Step 2: Tag Your Affiliate Links

Add the tracking parameter with the --CLICK-ID-- placeholder to all affiliate links.

Adtraction example:

Original link:

https://adtraction.com/offer123

Tagged link (note the ? for first parameter):

https://adtraction.foo/offer123?epi=--CLICK-ID--

If the URL already has parameters, use & instead:

https://adtraction.foo/offer123?existing=param&epi=--CLICK-ID--

Important: AnyTrack Autotag Feature

AnyTrack’s AutoTag feature automatically substitutes the --CLICK-ID-- placeholder with the actual click ID when visitors click your links.

🚀 HOVER TO SEE THE CLICKID BEING GENERATED

Link Plugin Redirect Considerations

If using link redirect plugins:

• Forward the subid parameter to the destination URL - the redirect must pass through the tracking parameter
• Make the click ID visible on your website - don’t embed the --CLICK-ID-- token inside the redirect plugin itself
• The click ID should be visible in the final destination URL that visitors see

Correct redirect setup:

Your page link: yoursite.com/go/offer?epi=--CLICK-ID--
Embedded offer link: adtraction.com/offer123
Final destination after redirect: adtraction.com/offer123?epi=ACTUAL_CLICK_ID

Verify Link Tagging

1. Publish the tagged links on your website
2. Navigate to a page with the links
3. Hover over a link to verify the --CLICK-ID-- placeholder is replaced with an actual click ID value
4. Click the link and confirm the click ID appears in the final destination URL

Step 3: Create Custom Integration

_Browse to the Custom Integration option in AnyTrack's integration catalog_

1. Go to Integrations in your AnyTrack dashboard
2. Search and install Custom Integration
3. Fill in the integration details:
   • Name: Adtraction
   • Login URL: https://adtraction.com (optional)
4. Click Next

Configure Postback URL Template

Map Adtraction postback variables to AnyTrack placeholders:

AnyTrack Field	Adtraction Variable	Description
Sub ID/Click ID Placeholder	${epi}	Required - Contains the click tracking data
Commission/Payout Placeholder	${commissiondecimal}	Required - Commission amount
Transaction ID Placeholder	Advertiser order number	Optional - Unique transaction ID
Product/Brand Name	Leave empty or static value	Optional - Product identifier
Timestamp	${actiondate}	Optional - Transaction timestamp

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Enhanced Event Data for Better Attribution

AnyTrack supports additional Event Attributes that can improve your conversion tracking and ad platform integration. If your affiliate network provides any of these parameters in their postback, include them by appending &country=${country}&currency=${currency} after the postback URL provided by AnyTrack.

Geographic Data: country, state, city, zipcode

Transaction Details: currency, transactionId, brand, shippingPrice, taxPrice, timestamp

Product Information: items — array of purchased products with id, name, quantity, price

Ad platforms like Facebook Ads, Google Ads, and TikTok Ads use this data for Event Match Rate optimization. Geographic data is often available to affiliate marketers and improves attribution accuracy.

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Important

The Sub ID/Click ID field must use ${epi} since that’s where Adtraction sends the tracking data you passed in your links.

4. Click Save to generate your postback URL

Step 4: Configure Network Postback

1. Copy the generated postback URL from AnyTrack
2. Log into your Adtraction dashboard
3. Find the postback/callback settings
4. Add the AnyTrack postback URL
5. Save the configuration

Step 5: Test Your Setup

Method 1: Test Mode

1. Enable test mode in your funnel settings
2. Click through an Adtraction affiliate link
3. Complete a test conversion
4. Check the Events Log in your custom integration

Method 2: Live Testing

1. Wait for an actual conversion to occur
2. Check the Events Log in your custom integration
3. Verify the conversion data appears correctly

Note: You’ll only see conversion events after Adtraction confirms a sale and sends the postback notification.

Understanding Conversion Types

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Conversion Type Detection

AnyTrack automatically determines the conversion type based on the commission value. A Lead event is triggered when commission = 0, and a Purchase event is triggered when commission > 0. This automatic detection categorizes your conversions without manual configuration.

FAQ and Troubleshooting

FAQ was last reviewed on 2026-06-30

Which affiliate networks support postback tracking?

Most affiliate networks support postback (server-to-server) notifications. Look for terms like Postback URL, Callback URL, Server-to-Server URL, or Webhook in your network's documentation. If your network only supports tracking pixels (client-side), it cannot be integrated using this method.

Can I track multiple custom affiliate networks simultaneously?

Yes. Create a separate Custom Integration in AnyTrack for each affiliate network. Each integration generates its own postback URL with unique field mappings tailored to that network's variables.

What if my network does not support postback notifications?

If your network does not support server-to-server postbacks, you cannot use the Custom Integration method. Check the Integration Catalog for pre-built integrations that may support your network through other tracking methods.

How do I know which parameter name my network uses for tracking?

Check your affiliate network's documentation for terms like tracking parameters, custom parameters, SubID, or click tracking tokens. Common examples include subid1 (Impact), s2 (CAKE), and TID (ClickBank).

Why are my conversions not appearing after setting up the postback?

Verify these common causes: the postback URL is correctly saved in your network's settings, your affiliate links include the tracking parameter with the --CLICK-ID-- placeholder, and the Sub ID field mapping matches the parameter your network sends back.