Digistore24

The article provides an overview of the integration between Digistore24 and AnyTrack, highlighting its ability to simplifies conversion tracking for digital products. By sending conversion data from Digistore24 to AnyTrack, marketers can gain real-time insights into customer journeys and optimize campaigns across platforms like Google Ads and Facebook. The integration is easy to set up, offering powerful analytics tools that enhance competitive advantage.

🚧 For

This article is for affiliate marketers promoting Digistore24 offers. If you sell your own products on Digistore24 as a vendor, follow the Digistore24 for Merchants guide instead — it uses a separate Vendor Postback URL that includes buyer details and order data.

Digistore24 Integration Overview

The Digistore24 and AnyTrack integration makes it easy to track conversions from your digital products. With a few clicks, you can send conversion data from Digistore24 to AnyTrack which will then forward the data on to platforms like Google Ads, Facebook Conversion API and TikTok API. This allows marketers an unprecedented level of insight into their customers’ journeys, allowing them to optimize campaigns for maximum ROI in real-time.

How does the Digistore24 AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your Digistore24 affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	`digistore24`	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	`cid`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`Postback URL`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on Digistore24 offer links.	AnyTrack JS Tag
`Lead`	When a free registration is recorded in Digistore24.	Postback URL
`Purchase`	When a user generates a commission in Digistore24.	Postback URL

The Digistore24 Postback URL

The Digistore24 integration in your AnyTrack dashboard exposes two predefined Postback URLs:

Affiliate Postback URL — for affiliate marketers promoting Digistore24 offers. Use this URL in your Digistore24 affiliate account (covered in this guide).
Vendor Postback URL — for merchants/vendors selling products on Digistore24. It includes additional buyer and order parameters. See the Digistore24 for Merchants guide.

The Affiliate Postback URL looks like this:

https://t1.anytrack.io/<your-tracking-id>/collect/digistore24?cid={cid}&sid1={sid1}&sid2={sid2}&sid3={sid3}&sid4={sid4}&sid5={sid5}&campaignkey={campaignkey}&country={country}&amount_affiliate={amount_affiliate}&amount_brutto={amount_brutto}&amount_netto={amount_netto}&currency={currency}&product_id={product_id}&product_name={product_name}&transaction_id={transaction_id}&transaction_type={transaction_type}&merchant_id={merchant_id}&merchant_name={merchant_name}&billing_status={billing_status}&billing_type={billing_type}&order_type={order_type}&upsell_no={upsell_no}&is_test={is_test}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&datetime_unix={datetime_unix}&random={random}

📘 Example URL

The URL above is an example. Always copy your own Affiliate Postback URL from the Digistore24 integration page in your AnyTrack dashboard — your tracking ID is unique to your account.

Setup Guide

Step #1: Add Digistore24 to your AnyTrack Account

Go to the Integration Catalog, search for Digistore24.
Now click on the Digistore24 cardand then Click on Install.

Step #2: Connect your Digistore24 account

Copy the Affiliate Postback URL from the Digistore24 integration page in your AnyTrack dashboard.
Login to your Digistore24 affiliate panel and go to Account > S2S Postback.
Click on Add new connection in the top left-hand corner.
Enter a Name for the S2S Postback connection (this will only be visible to you).
Select the Products for which the S2S Postback connection should be activated.
Select the Events for which information should be transmitted.
Paste the Affiliate Postback URL.
Select USD as the currency in which the amounts are to be transferred.
Make sure that the connection is active.
Click on Save.

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Default: By default, AnyTrack automatically identifies and AutoTags Digistore24 links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="digistore24" or rel="digistore24". More about Tracking Group.
- Click ID Token: You Manually append the subid: &cid=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Digistore24 account reports and see whether the cid parameters are passed to the offer links.

Here is an example of how you would manually update links fromdigistore24:

<a href="https://example.foo/goto/digistore24" data-tracking-group="digistore24">Hover on theDigistore24 Demo
Link to see the AnyTrack `click_id`</a>

Hover on the Digistore24 Demo Link to see the AnyTrack click_id

📘 Tracking

Tracking Group refers to the integration technology. For example, Digistore24 Tracking Group tracking group is digistore24 and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, either wait for an actual conversion or trigger a test conversion yourself and inspect the conversion logs. The value of the Purchase event is calculated by subtracting the amount_netto from the amount_brutto.

Digistore24 conversion payload example

{
  "amount_affiliate": "101.64",
  "transaction_id": "xxx7x7x7",
  "country": "US",
  "datetime_unix": "1697080237",
  "affiliate_id": "xxxxx",
  "datetime_utc": "2023-10-12T03:10:37 UTC",
  "upsell_no": "0",
  "merchant_name": "pro",
  "amount_brutto": "165.19",
  "merchant_id": "2699865",
  "transaction_type": "payment",
  "amount_netto": "163.55",
  "product_name": "bottle + 2 Free Ebooks",
  "affiliate_name": "xxx",
  "datetime_full": "2023-10-12T05:10:37+02:00",
  "random": "Cc7JguMzOlxJ0HeJTqFsKOnKbBwlFQyX",
  "product_id": "500418",
  "billing_type": "single_payment",
  "billing_status": "completed",
  "currency": "EUR",
  "campaignkey": null,
  "is_test": null,
  "order_type": "upsell",
  "cid": "KMBkRh3WdSJCuPxxxxjPk5rpRy70btU" //The AnyTrack Click ID
}

FAQ and Troubleshooting

FAQ was last reviewed on 2026-06-10

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the Digistore24 links is required to track conversions.