ClickFunnels 2.0 and Whop Checkout

Learn how to track conversions when using ClickFunnels 2.0 as your funnel and Whop as your checkout platform. Capture leads and purchases with AnyTrack.

Overview

This guide covers the setup for funnels that use ClickFunnels 2.0 for lead capture and the Whop platform for checkout. AnyTrack bridges the two platforms so you can track the complete customer journey — from optin to purchase — and sync conversions to your ad platforms via Conversion APIs.

What you’ll achieve:

Track leads captured on ClickFunnels 2.0 optin pages
Automatically fire an InitiateCheckout event when visitors reach the Whop checkout
Capture successful payments from Whop via webhook
Send conversion data to Google Ads, Meta, TikTok, and other ad platforms

How It Works

Step 1: Visitor fills out the optin form

ClickFunnels 2.0 captures the contact data (email, name, phone) and stores it in the dataLayer

Step 2: Visitor reaches the Whop checkout page

A tracking script reads the contact data from the dataLayer and fires an InitiateCheckout event to AnyTrack

Step 3: Visitor completes the purchase on Whop

Whop sends the payment data to AnyTrack via webhook

Step 4: AnyTrack syncs conversions to ad platforms

AnyTrack sends the conversion data to all connected ad platforms via Conversion API

Setup Guide

Step 1 — Integrate ClickFunnels 2.0 with AnyTrack

Follow the standard ClickFunnels 2.0 integration guide to:

Add the AnyTrack Tracking Tag to your ClickFunnels site.
Set up the ClickFunnels 2.0 webhook in AnyTrack.

This ensures AnyTrack tracks all visitor activity and optin events on your funnel pages.

Step 2 — Add the Checkout Tracking Script

On the ClickFunnels page where the Whop checkout widget is embedded, add the following script. This script reads the contact data captured by your optin form and fires an InitiateCheckout event to AnyTrack.

<script>
!function(){
  let attempts = 0;
  const captureCheckout = () => {
    attempts += 1;
    const {
      contactEmailAddress,
      contactFirstName,
      contactLastName,
      contactPhoneNumber,
      contactCountry,
      contactPostalCode
    } = window.dataLayer?.find(entry => entry.contactEmailAddress) || {};

    if (contactEmailAddress) {
      window.AnyTrack?.("trigger", "InitiateCheckout", {
        refId: contactEmailAddress,
        email: contactEmailAddress,
        firstName: contactFirstName,
        lastName: contactLastName,
        phone: contactPhoneNumber,
        country: contactCountry,
        zipcode: contactPostalCode
      });
      return true;
    }
    return attempts >= 10;
  };

  if (captureCheckout()) return;
  const interval = setInterval(() => {
    if (captureCheckout()) clearInterval(interval);
  }, 300);
}();
</script>

How this script works:

It polls the ClickFunnels dataLayer for contact data submitted via the optin form.
Once the email address is found, it fires an InitiateCheckout event with the lead’s details.
If no data is found after 10 attempts (3 seconds), it stops polling.

⚠️ Important

The optin form must be on a page before the Whop checkout page. The script relies on contact data already being present in the dataLayer when the checkout page loads.

Step 3 — Set Up the Whop Webhook

Connect Whop to AnyTrack to capture successful payment events:

In your AnyTrack dashboard, go to the Integration Catalog.
Search for Whop and click Install Integration.
Copy the Webhook URL provided by the integration.
Log in to your Whop account and navigate to your webhook settings.
Add a new webhook and paste the AnyTrack Webhook URL.
Select the successful payment event as the trigger.
Save the webhook configuration.

Step 4 — Test Your Setup

Verify the full funnel is working:

Visit your ClickFunnels funnel and submit the optin form with test data.
Proceed to the Whop checkout page and verify the InitiateCheckout event appears in your AnyTrack Event Log.
Complete a test purchase on Whop.
Check your AnyTrack dashboard for the purchase conversion.

Tracked Events

Event	Description	Data Source
`PageView`	Visitor lands on a funnel page	AnyTrack JS Tag
`Lead`	Visitor submits the optin form	ClickFunnels Webhook
`InitiateCheckout`	Visitor reaches the Whop checkout page	Checkout Script
`Purchase`	Visitor completes payment on Whop	Whop Webhook

Connect Your Ad Platforms

Once tracking is active, connect your advertising platforms to receive conversion data:

Google Ads

Enhanced conversions and smart bidding optimization

Meta Ads

Conversion API for improved attribution

TikTok Ads

Events API for improved targeting

⚠️ Important

After connecting ad accounts through AnyTrack, remove any existing tracking pixels from your ClickFunnels and Whop pages to prevent duplicate tracking.

Troubleshooting

InitiateCheckout event not firing

Verify the optin form is on a page before the checkout page — the script needs contact data in the dataLayer.
Check that the AnyTrack Tracking Tag is installed on the page where the Whop widget is embedded.
Open the browser console and confirm window.dataLayer contains an entry with contactEmailAddress.

Purchase conversions not appearing

Verify the Whop webhook is configured with the correct AnyTrack Webhook URL.
Check the webhook is set to trigger on the successful payment event.
Inspect the Event Log in your AnyTrack integration page for errors.

Attribution data missing

Ensure the AnyTrack tag is installed on all pages in the funnel, not just the checkout page.
Confirm visitors go through the optin form before reaching the checkout — direct links to the checkout page skip the lead capture step.

ClickFunnels 2.0 & Whop Checkout - Frequently Asked Questions

FAQ was last reviewed on 2026-06-10

Why do I need an optin form before the Whop checkout?

The checkout tracking script reads contact data (email, name, phone) from the ClickFunnels dataLayer. This data is only available after a visitor submits the optin form. Without it, the InitiateCheckout event cannot capture lead details.

Can I use this setup without ClickFunnels 2.0?

This guide is specifically for ClickFunnels 2.0 funnels with Whop checkout. If you use a different funnel builder, you need to adapt the tracking script to read contact data from that platform's data layer or form submissions.

What data is sent with the InitiateCheckout event?

The script sends the visitor's email address, first name, last name, phone number, country, and postal code — all captured from the ClickFunnels optin form.

How do I know if the webhook from Whop is working?

Check the Event Log in your AnyTrack integration page. Successful webhook deliveries will show purchase events with order details. If no events appear, verify the webhook URL and event trigger in your Whop account settings.

Will this track upsells on Whop?

Upsell tracking depends on whether Whop sends separate webhook events for upsell purchases. Configure additional webhook triggers in your Whop account if upsell events are available.