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AnyTrack AnyTrack Knowledge Base

Tracking Methods

Explore AnyTrack tracking methods for capturing conversions across client-side and server-side channels. Covers link tracking, form tracking, page views, A/B testing, redirectless tracking, offline conversions, custom event triggers, deduplication, and how to use external IDs for server-side attribution.

AnyTrack captures the complete customer journey using both client-side and server-side tracking. The Tracking Tag monitors on-site interactions (clicks, forms, page views) while server-side integrations receive conversion data from affiliate networks, eCommerce platforms, and CRMs — ensuring attribution survives ad blockers, browser restrictions, and cross-device journeys.

Link Tracking

Track outbound link clicks and connect them to downstream conversions on affiliate networks and external checkouts.

Form Tracking

Capture form submissions and pass the Click ID to your CRM for server-side conversion tracking.

AutoTag

Auto-append Click IDs and SubIDs to every link and form on your site.

Redirectless Tracking

Track affiliate links without redirect URLs. Stay compliant with Facebook and Google ad policies.

Custom Event Triggers

Track element visibility, time on site, DOM clicks, and webhooks with JavaScript snippets.

Custom Event Tracking

Fire custom conversion events and enrich them with customer and product data.

A/B Testing

Tag page variants to compare conversion rates and revenue by test variation.

PageView and Click ID

Generate Click IDs for forms, links, and GTM variables using the atclid command.

Deduplication

Automatic deduplication of client-side and server-side events before they reach ad platforms.

Offline Conversions

Connect offline sales, calls, and CRM events back to the original ad click.

External ID as Click ID

Use third-party identifiers to track server-side conversions on closed platforms.

Single Page Tracking

Append the Click ID to the page URL when forms don’t support hidden fields.

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