LeadsGate

Learn how to integrate Leadsgate with AnyTrack for automated conversion tracking. Set up postback URLs to track affiliate conversions and send data to your ad platforms for campaign optimization.

LeadsGate Integration Overview

The AnyTrack and LeadsGate integration tracks conversions across multiple platforms. With one click, marketers can send conversion data from LeadsGate to AnyTrack, which then forwards it to popular ad platforms such as Google Ads, Facebook Conversion API and TikTok API. This integration provides visibility into user activity, allowing marketers to optimize campaigns for improved performance and ROI. Additionally, users can take advantage of advanced segmentation capabilities to get more granular insights on the effectiveness of their marketing efforts.

How does the LeadsGate AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your LeadsGate affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	leadsgate	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	click_id	The Subid Parameter used to pass the AnyTrack click_id.
Tracking Method	`Postback URL`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on LeadsGate offer links.	AnyTrack JS Tag
`Lead`	When a free registration is recorded in LeadsGate.	Postback URL
`Purchase`	When a user generates a commission in LeadsGate.	Postback URL

The LeadsGate Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your LeadsGate account.

https://t1.anytrack.io/hBtoE3hN/collect/leadsgate?type={type}&lead_id={lead_id}&source={source}&created={created}&price={price}&click_id={click_id}

Setup Guide

Step #1: Add LeadsGate to your AnyTrack Account

Go to the Integration Catalog, search for LeadsGate.
Now click on the LeadsGate cardand then Click on Install.

Step #2: Connect your LeadsGate account

Copy the predefined Postback URL
Go to your LeadsGate account
Open the “Postback Tracking” tab
Paste the postback URL
Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Default: By default, AnyTrack automatically identifies and AutoTags LeadsGate links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="leadsgate" or rel="leadsgate". More about Tracking Group.
- Click ID Token: You Manually append the subid: &click_id=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your LeadsGate account reports and see whether the click_id parameters are passed to the offer links.

Here is an example of how you would manually update links from leadsgate:

<a href="https://example.foo/goto/leadsgate" data-tracking-group="leadsgate">Hover on theLeadsGate Demo
Link to see the AnyTrack click_id</a>

Hover on the LeadsGate Demo Link to see the AnyTrack click_id

📘 Tracking

Tracking Group refers to the integration technology. For example, LeadsGate Tracking Group tracking group is leadsgate and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

LeadsGate conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "conversion_id": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}

FAQ and Troubleshooting

FAQ was last reviewed on 2026-06-10

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the LeadsGate links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You can update the Event Mapping in the Integration page.