Custom Integrations

Track conversions from any platform that is not in the AnyTrack Integration Catalog. Start here to decide whether a custom integration fits, set up the postback URL, and look up every parameter the endpoint accepts.

AnyTrack supports a large library of native integrations in the Integration Catalog, and new platforms are added regularly. When the platform you use is not listed, a custom integration lets you track its conversions yourself using a webhook or postback URL, then send them to your ad platforms through the Conversion API.

This page is the hub for building one. Follow the three steps below in order: decide whether it fits, set it up, then look up the parameters you need.

How a custom integration works

Every custom integration wires the same chain. Each link has to hold, or the conversion never reaches your ad platforms.

A visitor lands on your site from an ad. The AnyTrack Tracking Tag collects the click ID (atclid) and the UTM parameters, and stores them as first-party data for the session.
The visitor engages, for example clicks an affiliate link or submits a form. AnyTrack’s AutoTag feature replaces the --CLICK-ID-- placeholder in your links and form fields with the real click_id.
Your platform stores that click_id against the customer, cart, or lead record so it survives to the conversion.
When the conversion happens, your platform sends it to your AnyTrack postback URL, including the stored click_id.
AnyTrack matches the conversion to the original click and sends it to your ad platforms (Meta, Google Ads, TikTok, and others) through the Conversion API.

The decision guide walks this chain in more depth so you can tell whether it is within reach before you start.

Build your custom integration

1. Is it right for you?

Decide whether a DIY custom integration fits your platform and skills before you start.

2. Set up the postback URL

The step-by-step setup: tag your links, create the integration, and configure the postback.

3. Parameter reference

Every parameter the endpoint accepts: click_id, value, conversion_type, items, and customer traits.

Platform-specific walkthroughs

If your platform is a CRM, a form builder, or an eCommerce store, start with the matching walkthrough. Each one uses the same setup above, applied to that platform.

Standard CRM Integrations

Collect the click ID in a web form and fire CRM events back into AnyTrack.

Form Builders

Track lead submissions from form builders using a hidden field and a webhook.

Other eCommerce platforms

Track purchases from an eCommerce platform that has no native integration.

Custom Integration FAQ

FAQ was last reviewed on 2026-07-27

Where do I find the postback or webhook URL for my custom integration?

After you create and save your Custom Integration in AnyTrack, the webhook URL is displayed on the integration settings page. Copy the URL and paste it into the platform you want to integrate. You can add Event Attributes as query parameters to enrich the data sent to your ad platforms. See Postback URL Integration for the full walkthrough.

How do I test my custom integration?

Trigger a test event from your platform, for example submit a test form or create a test order. Then check the Events Log of your Custom Integration in AnyTrack. A green status means the event was received and matched. Errors like 'No match(es) found' or 'Missing click_id' mean the click_id was not passed correctly in the payload.

Can I use a custom integration to run a CPA affiliate network?

No. AnyTrack is a conversion tracking and attribution platform that connects your ad spend to your conversion data. It does not provide affiliate network management features like recruitment, offer management, or commission payouts. If you run a CPA network, use AnyTrack alongside your network software (such as Everflow or HasOffers) to track which campaigns drive the best conversions.