ClickFunnels Popular Questions

Get answers to your most popular ClickFunnels questions to get the most out of's integration with this powerful marketing platform.

Clickfunnels is a very popular platform among marketers, but it presents some challenges that can leave room for confusion.

Before we go through the popular questions, here is a list of features available under the AnyTrack - ClickFunnels integration.

Client Side Tracking

Events that are emitted in the browser (client) sending data to the AnyTrack server. The method is used for collecting and sending data from your website to AnyTrack.The AnyTrack Tag automatically tracks sessions and stitches user behavioral events with campaign data.

By default, AnyTrack tracks OutboundClicks and FormSubmit events.

AutoTrack and AutoTag Form Submissions

AutoTrack: This means that any form submission will automatically trigger a FormSubmit event.

AutoTag: This means that the AnyTrack Click ID will automatically be attached to the a contact field, which will enable further Server Side Tracking.

Tag Management

AnyTrack Tag automatically loads and triggers the ad pixels event snippets connected to your AnyTrack Property.

What it means:

If a FormSubmit event is AutoTracked, it will automatically fire the FormSubmit event to Facebook Conversion API (if you've connected Facebook Pixel to your Anytrack account)


Here is another way to see it:

If before AnyTrack you had to place the Facebook Event Snippet on your funnel to trigger events such as Lead or Form Submissions, now AnyTrack will fire these events automatically and send these events via the Conversion API.



  • You should remove all event snippets from your funnel, so you don't fire duplicate conversions.
  • You can add the AnyTrack ViewContent Tracking Snippet in case you want to track a specific page or element.
var click_id = AnyTrack('trigger', 'ViewContent',
	label: 'Funnel Step Name',
	linkid: '123213',
	bramd_name: 'Offer Name'


Why it matters:

  • You will have less code on your site which will allow the funnel to load faster
  • Your Event Tracking will be standardized across all your ad pixels / APIs

Server-Side Tracking

ClickFunnels enables you to sell your products, courses, and coaching sessions and collect payments via Stripe, Paypal, and other gateways.

These integrations are running perfectly, and AnyTrack will seamlessly track Purchase and Upsell events through webhook integration.


Why it matters!

Once you've added the AnyTrack Webhook URL to your funnel Settings, every Purchase / Upsell event will be automatically tracked.

  • You don't need to integrate AnyTrack with Stripe or Paypal
  • Conversions are automatically tracked, processed and standardized according to the standard AnyTrack Event Attributes and customer data requirements.
  • Conversions are sent in real-time to your Ad platform's Conversion API.

FAQ and Troubleshooting


Good to know:

If you have followed the in-app instructions, the data should flow in/out without friction or latencies. Read through the Checklist and verify you've set everything accordingly.

How to verify your ClickFunnels integration

There are several ways to verify your integration is accurately set up.

In AnyTrack:

  • In the Integration Event Log you should see conversions such as purchases and upsells. If the log shows errors, please check this article to understand what should be adjusted.
  • The Conversion Events Screen (this is where all events are being displayed)

In ClickFunnels

Open a contact and verify that the click_id is set. If it's not, double-check that the AnyTrack tag is properly set up on your funnel.

  • Is AnyTrack able to track a custom form on ClickFunnels?

    Yes, in most cases. However, this is not something we can guarantee. Please follow these instructions to track an embed form.
  • I see duplicate conversions in Facebook Event Manager.

    1. That's because you have a Facebook event snippet on your funnel, which also fires conversion to Facebook Pixel. You should remove the Facebook Event snippet. Find out why here.
    2. In general, you should see only Server Side Events in the Facebook Event Manager. If you see Browser events it means that an other plugin or system is firing the facebook pixel.
  • Conversions are not showing in AnyTrack, and the event logs show "ok". Why?

    Using images as "buttons" does not mark the images as buttons, and therefore they are not treated as such by the standard tracking tags.
    In the image link configuration, you should add the following tag to the button url
  • I see more purchases events in AnyTrack than in Clickfunnels, but the total revenue is identical.

    AnyTrack maps both Purchase and Upsell events to the standard Purchase event. So if you have one upsell and one purchase, we will track two Purchases, and send Two purchases to Facebook Conversion API. If you want to track these events separately, then map the Upsell event to a custom Upsell event in anytrack, and create a Custom Conversions in Facebook.