Trigger a Webhook via a Javascript

Learn how to use Javascript to trigger a webhook and send conversion data to for improved ROAS and better tracking of custom conversions.

Trigger a Webhook via a Javascript Tag Once you have added the AnyTrack tag on your webpage, a programmer can trigger postback URLs and add AnyTrack {click_id} for attribution automatically:


Before you begin:

You must be familiar with Javascript, HTML, and CSS to use these tracking snippets. If you're not familiar with all of these coding languages, please forward the article to a developer.

AnyTrack will automatically trigger the postback url and substitute the {click_id} with the current user client id.

We recommended to send more event attributes with the postback in the third argument:

AnyTrack('postback', '{click_id}', {
    brand_name: 'bar',
    commission: 59.99,
    transactionId: 'asfasdf'

Getting started



The AnyTrack tracking Tag must be set on the page's head section.

  1. Create a custom integration
  2. Copy the postback URL
  3. Strip the query parameters
  4. Paste the URL into the code example
  5. Paste the entire code on the page where you want to trigger the conversion

To validate your setup, you should trigger a conversion.