Kartra + Impact

If you're navigating the complexities of affiliate marketing with Kartra and Impact Radius, particularly concerning conversion tracking and attribution, this guide offers a streamlined solution.

By leveraging AnyTrack, you can seamlessly connect your Kartra sales data with Impact, ensuring accurate tracking and robust attribution for your campaigns.

1. Integrate the AnyTrack Tag Across Your Funnel

To ensure comprehensive visitor session and click ID tracking across all domains, place the AnyTrack Tag on all pages within your funnel. This includes landing pages, pre-sell pages, and checkout pages.

For detailed instructions on implementing the tag, refer to our guides.

2. Configure Vendor Tracking Links with Click ID Parameter

Update your Call-to-Action (CTA) and checkout links within Kartra to incorporate the AnyTrack click ID parameter. This crucial step enables AnyTrack to link the initial visitor click on your landing page with subsequent conversion events.

3. Streamline Your Customer Journey Flow for Accurate Tracking

Follow this refined sequence to ensure precise conversion tracking from Kartra to Impact, facilitated by AnyTrack:

1. Visitor Engagement: A visitor lands on your landing page, which is correctly tagged with the AnyTrack Tag.
2. Action Initiation: The visitor clicks a CTA button to proceed to the checkout page. The CTA/checkout link must be the vendor tracking link with the AnyTrack click ID parameter appended.
3. Purchase Completion & Webhook Trigger: Upon successful purchase in Kartra, a Zapier webhook is automatically triggered.
4. Data Remapping via Zapier: Zapier processes the webhook data. This is where the magic happens: Kartra's purchase data is remapped into AnyTrack’s standard event attributes. For example, Kartra's order_id might become transaction_id, and the captured click_id parameter is explicitly mapped to AnyTrack's click_id attribute, along with other relevant data like value, currency, etc.
5. Conversion Event to AnyTrack: Zapier then sends this remapped, standardized conversion event data to the AnyTrack webhook endpoint.
6. Attribution in AnyTrack: AnyTrack records the conversion and accurately attributes it back to the original click, thanks to the persistent click ID.
7. Reporting to Impact: Finally, AnyTrack dispatches an outgoing webhook to Impact via Zapier, reporting the "Purchase" event for attribution. Learn more about integrating with Impact in our Outgoing Webhook integration.

Understanding Attribute Mapping

When setting up your Zapier integration, ensure you correctly map the data fields from Kartra's webhook payload to AnyTrack's expected event attributes. Key attributes to map include:

• transaction_id: Corresponds to Kartra's unique order ID.
• click_id: The click ID captured from the vendor tracking link.
• value: The total value of the conversion.
• currency: The currency of the transaction.
• product_id: If applicable, the ID of the purchased product. Proper mapping is critical for accurate reporting and attribution.

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Result

Achieve precise and comprehensive conversion tracking across your entire Kartra → AnyTrack → Impact marketing funnel, eliminating duplicate or missing events.