Multi channel audience building
flowchart TB
%% Visitor Journey
V[👤 Visitor clicks<br/>Outbrain Ad] --> LP[📄 Landing Page<br/>AnyTrack Pixel Active]
%% Event Tracking Layer
LP --> E1[🎯 Event: Page View]
LP --> E2[🎯 Event: Outbound Click]
LP --> E3[🎯 Event: Add to Cart]
LP --> E4[🎯 Event: Lead Form]
LP --> E5[🎯 Event: Purchase]
%% AnyTrack Processing
E1 & E2 & E3 & E4 & E5 --> AT[⚙️ AnyTrack<br/>Property Hub<br/>Real-time Processing]
%% Simultaneous Distribution to All Platforms
AT --> OB[📢 Outbrain<br/>Active Campaign]
AT --> GA[📢 Google Ads<br/>Connected]
AT --> FB[📢 Facebook Ads<br/>Connected]
AT --> TB[📢 Taboola<br/>Connected]
AT --> TT[📢 TikTok Ads<br/>Connected]
%% Outbrain Campaign Optimization
OB --> OBO[🎯 Outbrain Uses Data]
OBO --> OBO1[Optimize bids by event]
OBO --> OBO2[Adjust creatives]
OBO --> OBO3[Scale winning widgets]
%% Audience Building Across Platforms
GA --> AUD1[👥 Google Audiences]
FB --> AUD2[👥 Facebook Audiences]
TB --> AUD3[👥 Taboola Audiences]
TT --> AUD4[👥 TikTok Audiences]
%% Audience Segmentation
AUD1 & AUD2 & AUD3 & AUD4 --> SEG[📊 Auto-Segmented Lists]
SEG --> S1[Viewers Only]
SEG --> S2[Engaged Clickers]
SEG --> S3[Form Submitters]
SEG --> S4[Cart Abandoners]
SEG --> S5[💰 Purchasers]
%% Week 2 - Facebook Campaign Launch
S5 --> WEEK2[📅 One Week Later]
WEEK2 --> FBC[🚀 Launch Facebook Campaign]
%% Pre-Loaded Pixel Advantage
AUD2 -.->|Already contains<br/>7 days of data| FBC
S1 & S2 & S3 & S4 & S5 -.->|Rich audience<br/>signals ready| FBC
FBC --> PERF[⚡ Campaign Performance]
PERF --> P1[✅ Faster Learning Phase]
PERF --> P2[✅ Better Targeting]
PERF --> P3[✅ Lower CPAs]
PERF --> P4[✅ Higher ROAS]
%% Styling
classDef visitor fill:#e1f5ff,stroke:#0288d1,stroke-width:2px
classDef event fill:#fff3e0,stroke:#f57c00,stroke-width:2px
classDef platform fill:#f3e5f5,stroke:#7b1fa2,stroke-width:2px
classDef audience fill:#e8f5e9,stroke:#388e3c,stroke-width:2px
classDef benefit fill:#fff9c4,stroke:#f9a825,stroke-width:2px
classDef anytrack fill:#ffebee,stroke:#c62828,stroke-width:3px
class V,LP visitor
class E1,E2,E3,E4,E5 event
class OB,GA,FB,TB,TT platform
class AUD1,AUD2,AUD3,AUD4,SEG,S1,S2,S3,S4,S5 audience
class PERF,P1,P2,P3,P4 benefit
class AT anytrack
flowchart TB
%% Visitor Journey
V[👤 Visitor clicks Outbrain Ad] --> LP[📄 Landing Page<br/>AnyTrack Pixel Active]
%% Event Tracking Layer
LP --> AT[⚙️ AnyTrack Property Hub<br/>Tracks: Page View • Outbound Click<br/>Add to Cart • Lead • Purchase]
%% Simultaneous Distribution to All Platforms
AT --> OB[📢 Outbrain - Active Campaign<br/>• Optimize bids by event<br/>• Adjust creatives<br/>• Scale winning widgets]
AT --> OTHER[📢 All Other Platforms<br/>Google Ads • Facebook • Taboola • TikTok]
%% Audience Building
OTHER --> AUD[👥 Auto-Growing Audiences<br/>Viewers • Clickers • Form Submitters<br/>Cart Abandoners • Purchasers]
%% Week 2 - Facebook Campaign Launch
AUD --> WEEK2[📅 One Week Later:<br/>Launch Facebook Campaign]
WEEK2 --> PERF[⚡ Campaign Performance<br/>✅ Faster Learning Phase<br/>✅ Better Targeting<br/>✅ Lower CPAs<br/>✅ Higher ROAS]
%% Styling
classDef visitor fill:#e1f5ff,stroke:#0288d1,stroke-width:2px
classDef platform fill:#f3e5f5,stroke:#7b1fa2,stroke-width:2px
classDef audience fill:#e8f5e9,stroke:#388e3c,stroke-width:2px
classDef benefit fill:#fff9c4,stroke:#f9a825,stroke-width:2px
classDef anytrack fill:#ffebee,stroke:#c62828,stroke-width:3px
class V,LP visitor
class OB,OTHER platform
class AUD audience
class PERF benefit
class AT anytrack
flowchart TB
%% Visitor Journey
V[👤 Visitor Clicks Outbrain Ad] --> LP[📄 Landing Page]
%% Events
LP --> AT[⚙️ AnyTrack Tracks Events<br/>Page View • Click • Add to Cart • Lead • Purchase]
%% Real-time Distribution
AT --> DIST{Real-time Distribution<br/>to All Connected Platforms}
%% Active Campaign
DIST --> OB[📢 Outbrain<br/>Active Campaign Optimizes]
%% Passive Audience Building
DIST --> PASS[👥 Passive Audience Building<br/>Google • Facebook • Taboola • TikTok]
%% Week Later
PASS --> FB[📅 Week Later: Launch Facebook<br/>⚡ Warm Pixel • Pre-loaded Audiences<br/>✅ Better Performance from Day 1]
%% Styling
classDef visitor fill:#e1f5ff,stroke:#0288d1,stroke-width:2px
classDef anytrack fill:#ffebee,stroke:#c62828,stroke-width:3px
classDef active fill:#f3e5f5,stroke:#7b1fa2,stroke-width:2px
classDef passive fill:#e8f5e9,stroke:#388e3c,stroke-width:2px
classDef decision fill:#fff3e0,stroke:#f57c00,stroke-width:2px
class V,LP visitor
class AT anytrack
class DIST decision
class OB active
class PASS,FB passive
flowchart TB
%% Visitor Journey
V[👤 Visitor Clicks Outbrain Ad] --> LP[📄 Landing Page]
%% Events
LP --> AT["<b>⚙️ AnyTrack Tracks Events</b>
• Page View
• Outbound Click
• Add to Cart
• Lead Submission
• Purchase"]
%% Real-time Distribution
AT --> DIST{Real-time Distribution<br/>to All Connected Platforms}
%% Active Campaign
DIST --> OB["<b>📢 Outbrain</b>
Active Campaign Optimizes
• Adjust bids
• Test creatives
• Scale winners"]
%% Passive Audience Building
DIST --> PASS["<b>👥 Passive Audience Building</b>
Platforms: Google • Facebook
Taboola • TikTok
Auto-segmented lists:
• Viewers
• Clickers
• Form Submitters
• Purchasers"]
%% Week Later
PASS --> FB["<b>📅 One Week Later: Launch Facebook</b>
⚡ Warm pixel with 7 days of data
✅ Pre-loaded converter audiences
✅ Skip learning phase
✅ Better performance from Day 1"]
%% Styling
classDef visitor fill:#e1f5ff,stroke:#0288d1,stroke-width:2px
classDef anytrack fill:#ffebee,stroke:#c62828,stroke-width:3px
classDef active fill:#f3e5f5,stroke:#7b1fa2,stroke-width:2px
classDef passive fill:#e8f5e9,stroke:#388e3c,stroke-width:2px
classDef decision fill:#fff3e0,stroke:#f57c00,stroke-width:2px
class V,LP visitor
class AT anytrack
class DIST decision
class OB active
class PASS,FB passiveUpdated about 2 hours ago