Microsoft Ads Consent Mode
Easily manage Bing UET Consent Mode with AnyTrack—choose Opt In, Opt Out, or Default settings to ensure privacy compliance and accurate tracking.
Implementing Bing Consent Mode with AnyTrack
AnyTrack simplifies the process of implementing Bing UET Consent Mode for Microsoft Ads, empowering you (the advertiser and primary data controller) to determine exactly how consent is handled—rather than relying on Microsoft’s default settings, which may block valuable tracking if not properly configured.
CautionTo ensure Bing UET Tag loads with your chosen consent settings, remove it from your website—AnyTrack will manage and load it automatically.
Take Control: Setting Your Consent Mode
When configuring your Bing UET tag in AnyTrack, you have the ability to set a default consent mode. This allows you to ensure tracking codes run in line with your website’s consent strategy, not just Bing’s defaults. As a data controller, you are responsible for how and when tags are triggered, and AnyTrack gives you easy, code-free control of this critical step.
Consent Mode Options in AnyTrack
You can select from three consent strategies:
| Option | When to Use | What Happens |
|---|---|---|
| Opt Out | If you have deployed a consent management system (like Cookiebot, CookieYes, or similar) that blocks tracking until the visitor provides consent | Tracking is only activated once consent is granted by the visitor. This setup is GDPR- and privacy-law compliant for EEA, UK, and Switzerland |
| Opt In | If you want to automatically grant consent for all users (e.g., you do not operate in restricted jurisdictions or you handle compliance outside of tag management) | Tracking is enabled by default—consent is presumed granted and UET will operate in full unless a user revokes consent |
| Default | If you want to use the Bing UET tag’s built-in behavior (not recommended unless you are certain it meets your region’s privacy standards) | Bing determines how consent is handled, which may result in conservative blocking of data, leading to possible tracking loss |
How AnyTrack Implements Consent Mode
- Flexible Integration: AnyTrack natively supports leading CMPs (Consent Management Platforms) and lets you trigger Bing UET tags based on your site’s or CMP’s consent signals.
- Precise Tag Control: Select, update, and manage your consent mode settings directly in the AnyTrack dashboard, without code changes.
- Compliance First: If you operate in regions subject to GDPR or similar privacy laws, selecting “Opt Out” with a recognized CMP ensures that UET tags only fire when legally permitted—protecting user privacy and your business.
Example Use Cases
- GDPR Region: You deploy Cookiebot and select “Opt Out” in AnyTrack. No Bing Ads tracking until visitors consent, keeping you compliant.
- USA-Only Site: You select “Opt In” for maximum data coverage, as no consent banner is needed.
- Uncertain Needs: Choose “Default” only if you have confirmed the Microsoft UET behavior aligns with your privacy requirements.
Why Choose AnyTrack?
AnyTrack allows you to take charge of your privacy compliance and tracking effectiveness. By configuring Bing UET tag consent mode within AnyTrack, you will:
- Avoid data gaps from unintentional blocking
- Ensure consistency and transparency in your privacy approach
- Adapt rapidly as privacy laws and platforms evolve
Updated 25 days ago