X TikTok Conversions (integrate/remove)

TikTok Conversions

The TikTok Conversions integration is an Server Side API integration with the TikTok Marketing API that allows marketers to share website visitor's conversion events from AnyTrack directly to the TikTok platform.

Data sent through the Events API let marketers use events data to leverage solutions like dynamic showcase ads, custom targeting, campaign optimization and attribution.

Note: Once you've enabled the TikTok API integration, you will be able to see the event data in the Tiktok event manager.

Benefits of TikTok Conversion API Integration

The TikTok Conversions API Integration provides the following benefits:

1. Clear mapping of data: You can define the event mapping between standard events tracked by AnyTrack, and the Events you want to send to TikTok.
2. Default mapping: By default, TikTok Standard Events, like PlaceAnOrder, are available with the required parameters and automatically mapped to the AnyTrack Purchase Event.
3. Streamlined Data Pipelines: Integrate without client-side setup and ad blocker issues.
4. Privacy-enabled: Stay compliant with privacy requirements with automatic PII hashing, filtering and processing.
5. Increase event tracking: Track more events with improved accuracy and get a unified customer’s journey across all touch points.

Getting started

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Before you begin:

Before you begin make sure you have the following:

• A TikTok Business account with admin permissions
• A TikTok Pixel set in developer mode.
• A TikTok Ads account
• An AnyTrack account with a paid plan.

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Good to know:

You don't need to create a token as AnyTrack automatically generates it during the authentication step.

Connect TikTok Pixel to your property

1. From the AnyTrack Dashboard, click Pixels, then click on the TikTok card.
2. Click on Browse to load the TikTok authentication window
3. Click on Authorize the AnyTrack App.
4. You will then be redirected to the AnyTrack Dashboard
5. Now Click on Connect to enable the data connection with your Ad Account.
6. Enable the Conversion API

Default Event Mapping:

TikTok Conversions are automatically mapped with AnyTrack Standard events.

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Keep in mind

We recommend to use the default mapping unless you know what you're doing.

FAQ and Troubleshooting

• Deduplication with the TikTok Pixel

  When you integrate TikTok with AnyTrack, your TikTok Pixel will be automatically loaded for you, with all the required parameters, including the deduplication event id.

• Matching parameters

  To increase the match rate between website visitors and TikTok Ads we map the event parameters collected via the AnyTrack tag, as well as the data received via API from your conversion source:
  • External ID
  • Phone Number
  • Email

• Personally Identifiable Information (PII) Hashing

  AnyTrack hashes the personal data before sending them to the TikTok Marketing API:
  • External ID
  • Email
  • Phone Number

• Web Diagnostics

  Access the web diagnostics from the TikTok Web Diagnostics tab so you can troubleshoot common issues.

The TikTok Marketing API endpoints

Web Event Orchestration and data collection

Holistic approach that automatically track, collects and orchestrates all data generated on your web property.

• First party collection and aggregation: Automatic data collection and unification
• Tag Management: AnyTrack automatically loads the TikTok Pixel and TikTok Event Snippets
• Audience datapoint:Automatic syncing granular event data in order to build custom audience from all your traffic to the TikTok Web Event API.