How to Use an External ID as the AnyTrack Click ID

Imagine you have a magic key click_id that helps you track where your sales come from. This key works great when the system can use it, allowing server-side tracking.

Why Some Systems Don’t Accept Click IDs

Some platforms, like Kartra and Kajabi, are “closed” and don't accept or return the click_id through their API or webhook. To solve this, you can use an External ID.

What is an External ID?

An External ID is like a name tag that both you and the server can see. It could be a cookie value, IP address, lead ID, or event ID. This ID should be something that JavaScript can capture on the client side and that appears in the webhook data.

How to Use an External ID

1. Find the External ID:

   • Identify an ID that is available both on the client side and the server side.

2. Trigger the Client-Side Event:

   • Associate the External ID with the AnyTrack Click ID.
   JavaScript

   AnyTrack('trigger', 'ViewContent', {
     refId: 'external_id'
   });

Conclusion

Using an External ID allows you to track conversions even on platforms that don't support the click_id. This method ensures you have a complete view of your marketing performance.