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Create a Conversion Action in Google Ads

Conversion events are sent to the Google Ads API through Conversion Actions. Follow these instructions if you don’t yet have Conversion Actions for the conversion events you will be sending from AnyTrack.

Alert: These instructions are for affiliate marketers, who typically don’t collect personally identifiable information.

  1. From your Google Ads dashboard, click the Create button

from your google ads dashboard, click the create button [image name]

  1. Select Conversion action

select conversion action [image name]

  1. Select the kind of conversions: Website

select the kind of conversions: website [image name]

  1. Enter the url of the website where you have published the affiliate links and click on Scan

enter the url of the website where you have published the affiliate links and click on scan [image name]

  1. Click on Add a conversion action manually

click on add a conversion action manually [image name]

  1. Select the action category (e.g., Purchase)

select the action category (e.g., purchase) [image name]

  1. Enter a name for the conversion (e.g., AffiliatePurchase)

enter a name for the conversion (e.g., affiliatepurchase) [image name]

  1. In Value, select Use different values for each conversion

in value, select use different values for each conversion [image name]

  1. Count and conversion window settings

  • Count: Select Every
  • Click-through conversion window: select 90 days

count and conversion window settings [image name]

  1. Leave the other attribution settings as is and make sure the enhanced conversions is not selected

leave the other attribution settings as is and make sure the enhanced conversions is not selected [image name]

  1. Click on Done, and ignore the instructions to set up a code on your website

AnyTrack will send the events through the API.

click on done, and ignore the instructions to set up a code on your website [image name]

💡 Good to know: Add more conversions if your Affiliate Network supports additional conversion events.

  1. Click Done and Save and continue

click done and save and continue [image name]

  1. Click on Done

click on done [image name]

  1. Repeat the process to create conversion actions for any other events available for your integration

repeat the process to create conversion actions for any other events available for your integration [image name]


Would you like me to also standardize the "Tip: ## Good to know" section into a callout or keep it inline as I did here?