Facebook Lead Ads Integrations

Requirements:

• User business manager permissions:
  • page admin full admin
  • ad manager admin
  • pixel admin
  • Meta Pixel ID must be connected to the adset where the form is running
• Facebook Pixel has been renamed
• Facebook has been rebranded to Meta
• Meta Pixel has been renamed to Dataset
• What was the pixel id is know the Dataset ID
• Most people are familiar with Facebook Pixel
• Anytrack doesn't use the term Dataset, but we can include a mention "Also known as Dataset"
• Dataset is a more holistic name as it includes data from various sources such as Conversion API, facebook Pixel, CAPI for CRM Events, CAPI for Web Events, and capi for mobile apps.
• CAPI means Conversion API and vice-versa.
• Facebook Conversion API is also known as Facebook CAPI or Meta CAPI
• There are different types of Conversion API.
  • CAPI for Web events
  • CAPI for CRM
  • capi for mobile apps

Why the integration is important

Because Lead generation marketers ingest leads into their funnel from multiple entry points and cloud apps, tools, and conversion events.

• Business lead ingestion can start on website, typeform, CRM, or any other platform that can ingest a lead.
• Facebook lead ads - start on facebook, then are pushed to CRM and other marketing tools (hubspot, ghl, leadbyte)

Marketers need a tool to orchestrate, standardize the data before sending it to the Ad platform Conversion api.

The importance of the integration is that anytrack holistica data collection ability: collects, identifies, syncs and merges lead data from multiple sources - whether CRM, FB lead ads or web forms, processes, enriches, standardizes the lead data, web events, crm events or other integrations interactions (ex calendly), and then sends the conversions to FB with accurate data, and according to the sales funnel settings that must be defined in the Facebook Event Manager for the CAPI crm integration.

Features:

Tracking

• Track Facebook Lead Ads submissions in real time.
• Track leads from CRM and other Cloud APPS

Data enrichment and Merging

• Merge and enriches data from FB Lead Ads and CRM Data
• Mapping of customer lifecycle stages / events

CAPI for CRM events

• Processed and enriched data is then sent to the CAPI for CRM end point for attribution, audcience building and ad optimization.