Generate a Client ID via Server side

Learn about Generate a Client ID via Server side in AnyTrack. Set up integration for conversion tracking and campaign optimization.

You need to post the following JSON payload to the end point URL when you've successfully identified the lead or customer.

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Property id
Update the property id in order to associate the client id with the correct property.

How to Generate the `cid` random parameter:

You can use a system like Ocodekit to create such parameter by following the instructions available here and via Make, or Zapier.

End point URL
https://t1.anytrack.io/assets/`{propertyid}`/collect

{
	"cid": "o5p4JFQGh1Yku4", //you must generate the clientid.
  "en": "PageView",
  "dl": "https://anytrack.io/?utm_source=google&utm_medium=cpc&utm_campaign=tof-campaign&utm_id=12312321&creative=123&gclid=asdf",
  "dt": "Ad Tracking Platform",
  "dr": "https://google.com",
  "nc": 1,
  "ts": "1662315001464",
  "rid": "1231233434"
}

Field Name	Info	Required	Example Value
cid	Client ID: unique and random 14 alphanumeric characters.	Yes	`o5p4JFQGh1Yku4`
en	Event Name	Yes	`PageView`
ts	Timestamp	Yes	`1662315001464`
nc	Determines if the client id is new.	Yes	`1`
dl	Document Location with full URL and query strings.	Yes
dt	Document Title - The page title.	Yes
rid	External ID in your database. For example your customer or lead id.	Recommended	Any unique id that can be used to resolve your customer identity and use the external id in place of the anytrack clickid.
utm parameters	Send the UTM parameters and any other custom parameters if they are present in the page url.	Recommended	Passing these parameters will enable better reporting in anytrack dashboard.

Once the Client ID has been generated, you can fire any other events through the anytrack webhook endpoint using either the clickid or refid parameter

Pass standard event names and parameters to the webhook / postback with json or query string.

{
  "refid": "externalid",
  "click_id": "`{propertyid}``{clientid}`",
  "event_name": "Lead",
  "event_value": 200,
  "currency": "usd",
  "transactionId": "as0d98fas0d8f"
}

Use cases:

Campaigns where Anytrack tracking tag can't be loaded on your website.

Lead campaigns on Facebook
Offline campaigns

Updated about 2 hours ago

Property id

How to Generate the cid random parameter:

Use cases:

How to Generate the `cid` random parameter: