Google Ads Integration

The integration between Google Ads and AnyTrack offers a powerful way to optimize your advertising efforts by seamlessly connecting your conversion data with Google Ads. This integration allows you to track, attribute, and analyze your ad performance in real-time, without the need for extensive engineering resources or complex setups.

Once set up, you'll achieve a more accurate and comprehensive view of your marketing activities, enabling you to make data-driven decisions that improve your ROI. By leveraging this integration, you can create more effective ad campaigns, build targeted audiences, and automate sophisticated workflows—all within the familiar interface of Google Ads. Whether you're tracking eCommerce sales, lead generation, or affiliate marketing conversions, AnyTrack ensures that your data is always synchronized and ready for analysis.

Benefits of Google Ads Integration with AnyTrack

Integrating Google Ads with AnyTrack provides several significant advantages:

Improved ROI: By directly connecting Google Ads with AnyTrack, you can ensure that your ad spend is being maximized through accurate conversion tracking and real-time data.
Simplified Campaign Management: AnyTrack offers a streamlined interface that allows you to manage multiple Google Ads campaigns from one place, reducing complexity and saving time.
Enhanced Data Control: The integration allows for precise control over the data being sent to Google Ads, including the ability to map specific conversion events to different campaigns.
Real-Time Tracking and Attribution: AnyTrack's integration ensures that all conversions are tracked and attributed in real-time, providing you with up-to-date insights to make informed decisions.

👍
Not Sure Whether to Use GA4 or Google Ads Conversions?
Read our in-depth comparison of Google Ads vs Google Analytics 4 to track conversions. Discover their features, benefits, and how to decide which tracking method suits your business needs best.

Google Ads & AnyTrack Integration Features

Take control over your Google Ads data pipeline through AnyTrack's direct API integration and standard Google Login.

Simple Setup and Data Control

Google Tag Integration: AnyTrack seamlessly and automatically integrates with Google Tag and acts as a Tag Manager itself—no coding or programming skills required.
Conversion Event Mapping: With Conversion Event Mapping, you control which events you send to Google Ads and how you want to send them.
Conversion API: AnyTrack sends your conversions from your integrations (eCommerce, affiliate networks, CRM, APIs) directly to the Google Ads Conversion API.
Dynamic UTM Tracking: We provide a standard UTM tracking template built to automatically capture the most important traffic metrics.
Enhanced Conversions: AnyTrack automatically formats, normalizes, and sends customer data required for Enhanced Conversions.

Campaign Management

Campaign Management: Pause and resume campaigns directly from the AnyTrack dashboard.
Connect with an MCC Account: Connect your MCC account if you manage multiple Google Ads accounts.
Custom Audiences: Build audiences according to any of the events collected in AnyTrack.
Support for iOS 14 Tracking: AnyTrack provides native support for iOS 14 tracking transparency.

Reporting & Analytics

Campaign KPIs: AnyTrack connects to your Google Ads account and fetches your campaign's metrics so you can see your performances in real-time in your AnyTrack dashboard and optimize your campaigns before the results show in Google Ads or Google Analytics.
Customer Journey Tracking: Drill down into your customer journey and identify their touch points through your funnels.
Real-Time Attribution Reporting: AnyTrack reports are real-time, so you always know how your campaigns are performing at any given time.
Attributed Conversions: AnyTrack sends conversions in real-time, but Google Ads attributes them to your ads with a delay. AnyTrack lets you compare attributed conversions with real-time conversions so you can make decisions instantly.
Post-View Attribution: The conversion data sent by AnyTrack enables Google to attribute post-view conversions.

🚧
Before You Begin, Make Sure You Have:

A Conversion action of Type Website and Manual Setup.

An active Google Ads Account where you have Standard or Admin permissions.

An AnyTrack account with an active subscription.

Step-by-Step Conversion Mapping

1. How to Create a Conversion Action in Google Ads (Customized for Affiliate Link Marketers)

Follow these steps to create a conversion action in Google Ads, specifically tailored for affiliate link marketers:

2. Map Your Conversions to Google Ads Goals

Once your conversion action is set up, you need to map it in AnyTrack:

From within the AnyTrack dashboard, navigate to the Tracking Pixel and click on Google Ads.
Select your Google Ads Account by providing your AW-12312312 id and grant AnyTrack access via OAuth.
Enable the Conversion API to send data directly from AnyTrack to Google Ads servers.
Map your conversions to Google Ads conversion goals by clicking on "Reload Conversions" to retrieve the latest goals and map them accordingly.

📘
Good to Know:
Learn how the Event Mapping lets you streamline your conversion data across your entire marketing stack.

FAQ and Troubleshooting

Attributed Conversions in AnyTrack Campaign Reports: Attributed Conversions are counted based on the primary or default Google Ads account conversion goals. Ensure that all desired conversion goals are set as primary to be included in Attributed Conversions. Learn more about Campaign Reports.
Conversions Not Showing in Google Ads: AnyTrack tracks and sends conversions in real-time, but Google Ads might take up to 24 hours to display them due to its processing time. If you're integrating a new conversion goal, it might take 3-5 days for Google Ads to start displaying the conversions.
Diagnosing Conversion Issues: If conversions aren't showing up, use Google Ads' diagnostic tools. Navigate to Tools > Conversions and check the status of each conversion action. Update your conversion settings if necessary.
Too Many Conversions in Google Ads: If you see more conversions in Google Ads than expected, verify that there are no duplicate Google Ads tags on your site, and ensure that only the desired goals are set as primary conversions.
Tracking Incorrect Events: If you're tracking purchases instead of leads, for example, review the events received by AnyTrack in the Conversion Event report and update the event mapping accordingly.

Best Practices for Google Ads Integration

Utilize Enhanced Conversions: Always enable Enhanced Conversions to improve the accuracy of your conversion data, particularly in the post-iOS 14 landscape.
Regularly Review Conversion Goals: Periodically review and update your conversion goals in Google Ads to ensure they align with your current business objectives.
Leverage Custom Audiences: Build custom audiences based on the specific events tracked by AnyTrack to enhance the effectiveness of your retargeting campaigns.
Monitor Attribution Delays: Be aware of potential delays in attribution, and use AnyTrack’s real-time reporting to make quicker decisions without waiting for Google Ads to update.