Impact Integration

Impact Integration Overview

Learn how to integrate the Impact Affiliate Network with AnyTrack.io to track and attribute conversions, optimize ROAS, and maximize your affiliate program performance.

Key Benefits

• Centralized Tracking: All attribution information is tracked in one place.
• Improved ROAS: Optimize your return on ad spend by accurately attributing conversions.
• Real-Time Data: Access real-time conversion data across all platforms.
• Seamless Integration: Works smoothly with platforms like Google Ads, Facebook Conversion API, and TikTok API.

Step-by-Step Integration Guide

1. Setting Up Impact Integration in AnyTrack

1. Log in to AnyTrack: Navigate to the "Affiliate Networks" tab and click "Add New Network."
2. Search for Impact: Select Impact from the list.
3. Follow Instructions: Complete the setup as instructed.
   

2. Forwarding Conversion Data

1. Configure Impact Account: Ensure conversion data is forwarded to AnyTrack.
2. Set Up Postback URLs: Use the provided URLs.
   

3. Verifying Data Integration

1. Check Real-Time Reports: Ensure data is forwarded correctly.
   

Technical Details

• Tracking Group: impact
• Subid Parameter: subId1
• Tracking Method: Postback URL

Standard Conversions

• Event Names and Sources:
  • OutboundClick: Tracked by AnyTrack JS Tag
  • Lead: Recorded in Impact via Postback URL
  • Purchase: Recorded in Impact via Postback URL

The Impact Postback URL

• Implementation: Use the pre-defined URL.
  • Example URL: https://t1.anytrack.io/xxxxx/collect/impact?ActionTrackerName={ActionTrackerName}&CampaignId={CampaignId}&CampaignName={CampaignName}&MediaPartnerId={MediaPartnerId}&MediaPartnerName={MediaPartnerName}&SubId1={SubId1}&SubId2={SubId2}&SubId3={SubId3}&AdId={AdId}&ActionTrackerId={ActionTrackerId}&ActionId={ActionId}&Amount={Amount}&Currency={Currency}&Payout={Payout}&EventDate={EventDate}&Status={Status}&StatusDetail={StatusDetail}&LandingPageUrl={LandingPageUrl}&SharedId={SharedId}&PromoCode={PromoCode}&RefCustomerCountry={RefCustomerCountry}

Setup Guide

Step #1: Add Impact to AnyTrack

1. Navigate to Integrations and select Impact.
   
2. Click on Install Integration.
3. Copy the Global postback URL to your clipboard.
   

Step #2: Connect Your Impact Account

1. Go to Impact Dashboard > Settings > Technical > Event Notifications.
   
2. Select the edit button (pencil icon) located to the right of Action Life Cycle Events.
3. Paste the global postback URL from Step 1, and click Save.
   

Step #3: Adjust the Conversion Event Mapping

1. From your AnyTrack Dashboard, navigate to Tracking Pixels and select a connected pixel.
   
2. Use the Conversion Event Mapping to define which events to track, and map them to the conversion events AnyTrack will forward to the ad network.
   
3. Click Save to apply the changes.
   
4. Repeat this step to send the conversion data to your other ad networks and analytics.

Validate Your Integration

Impact Link Tracking

Impact provides a variety of offer links and creatives that you can get from your Impact affiliate account. All of them are automatically tracked, except for their Vanity Link.

Standard Link:
https://semrush.sjv.io/c/169033/1328754/13053

Deeplink:
Navigate to Semrush Product link
https://semrush.sjv.io/c/169033/1328754/13053?u=https%3A%2F%2Fsemrush.com/

Impact "Vanity links" are not trackable!
https://semrush.sjv.io/ORdo6P
Subid parameters are embedded in the short URL, so it can't be appended as a query string.

AutoTag Methods

Reminder about AutoTag:
AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends subId1 & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags Impact links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects and tags them accordingly.
• Manual Tagging: Instructions for manual setup are also available.

Troubleshooting Tips

• Data Issues: Verify postback URL setup.
• Conversion Tracking Issues: Check parameter mappings.

Real-World Use Cases

• Case Study 1: Increased ROI by 25%.
• Case Study 2: Improved multi-channel attribution.

Update and Maintenance Information

• Last Updated: June 2024
• Regular Updates: This guide is updated regularly to reflect new features and changes.