Commission Reversals & Refunds

AnyTrack does not process commission reversals, refunds, or chargebacks. Understand how reversed or cancelled conversions behave in your AnyTrack reports and on ad platforms like Google Ads and Meta, and how to adjust conversions manually when you need to.

When an affiliate network reverses a commission, a customer refunds an order, or a subscription payment is charged back, the natural question is: what happens to the conversion AnyTrack already tracked — and already sent to your ad platforms?

The short answer: nothing. AnyTrack tracks conversions at the moment they happen and does not process reversals, refunds, or chargebacks after the fact. This page explains exactly what that means so you can interpret your numbers correctly.

What Happens When a Commission Is Reversed

Affiliate networks handle reversals in different ways: some fire a postback with a reversal or updated status, others simply remove or zero the commission in their own dashboard. In both cases, AnyTrack does not act on the reversal:

The original conversion stays in your Conversions Report and Campaign Report exactly as it was tracked.
Reversal events are not recorded, not reported, and not used in attribution.
No update is sent to any connected ad platform.

The same applies to refunds and chargebacks on your own orders (eCommerce, funnels, subscriptions): the original Purchase remains tracked as-is.

What This Means on Your Ad Platforms

The conversion AnyTrack sent to Google Ads, Meta, TikTok, or any other connected platform through the Conversion API remains counted there. AnyTrack does not send conversion adjustments, retractions, or negative-value events to any ad platform.

In practice:

Optimization: ad platform algorithms keep learning from the conversion as originally reported. For most advertisers this is the desired behavior — the click did produce a buyer, and the platforms optimize on that signal.
Reporting: platform-side conversion counts and values will not decrease when a commission is later reversed. If your affiliate network reverses 5% of commissions, expect your network dashboard to show roughly 5% less revenue than your AnyTrack and ad platform reports.

If Your Source Sends Refund or Chargeback Postbacks

Some integrations can send AnyTrack more than payment events. For example, Digistore24 vendor postbacks can transmit refund, chargeback, payment_missed, and rebill_cancelled transaction types, and some affiliate networks can post status updates for reversed commissions.

AnyTrack ignores these non-payment events. They are not stored as conversions, do not appear in your reports, and are not sent to ad platforms. There is no Refund standard event — sending refund data to AnyTrack has no effect.

How to Reflect Refunds on an Ad Platform

If you need refunds reflected in platform-side conversion data — for example, to keep Google Ads conversion values aligned with net revenue — use the ad platform’s own tooling directly. Google Ads supports manual conversion adjustments (retractions and restatements) uploaded in the Google Ads interface or API. This is a manual process you run in the ad platform itself; AnyTrack does not automate it.

For most affiliates and media buyers, the simpler approach is to account for your average reversal or refund rate when setting target ROAS and interpreting reports, rather than adjusting individual conversions.

Frequently Asked Questions

FAQ was last reviewed on 2026-07-16

Does AnyTrack send conversion adjustments or retractions to Google Ads?

No. AnyTrack does not send conversion adjustments, retractions, or restatements to Google Ads or any other ad platform. A conversion that was sent remains counted on the platform, even if the commission is later reversed. If you need platform-side adjustments, use Google Ads' own conversion adjustment tools manually.

What happens in AnyTrack when my affiliate network reverses a commission?

Nothing changes. The original conversion stays in your Conversions Report with the value it had when it was tracked. Reversal events are not recorded, used, or sent anywhere.

Why does my affiliate network dashboard show less revenue than AnyTrack?

Reversed and refunded commissions are one common reason. Your network deducts reversals from its own reporting, while AnyTrack keeps the conversion as originally tracked. Attribution differences and reporting timezones can also contribute.

Can I send refund or chargeback webhooks to AnyTrack?

You can, but they have no effect. AnyTrack ignores refund, chargeback, and cancellation events — they are not stored, not shown in reports, and not sent to ad platforms. Only send payment events.

Do reversed conversions hurt my campaign optimization?

Generally no. The ad click did produce a real buyer, which is the signal platforms optimize on. If your offer has a high reversal or refund rate, factor that rate into your target ROAS instead of trying to adjust individual conversions.