How to track an affiliate offer in AnyTrack?

Tracking affiliate offers with AnyTrack is done automatically for you as soon as you add the AnyTrack Tracking tag on your website.

How AnyTrack works

When the AnyTrack tag is on your website where you have published your affiliate offer links, AnyTrack will automatically identify and track user interactions with these links.

AnyTrack Link tracking automation

  • AutoTrack: AnyTrack automatically track clicks to affiliate links
  • AutoTag: AnyTrack automatically tags the links with the required subid parameters.
  • The redirectless method does not rely on Cookies to redirect users to the destination URLs.


Traditional tracking software redirects:

  • Visitor hits your Landing page and the tracker sets a cookie
  • Click on CTA URL 👉
  • User is redirected to Voluum server  👉 to get the real offer URL.
  • User is finally redirected to offer url 👉

🚫 ⚠️ Any failure in this flow will prevent your visitors from reaching the offer URL.


With Anytrack:

You can simply publish your affiliate offer on your website, and AnyTrack automatically tracks the outbound click and AutoTags the offer link with the click_id

Then, when the conversion will be sent by your advertiser/affiliate network, the conversion data will include the offer and offer id and other rich conversion data.

How does this feature compare to "old school" tracking software?

The Old School trackers' way

  1. Create a landing page
  2. Add the tracker's "click url" on the landing page Call To Action Button
  3. Add an offer + Offer link
  4. Link your Landing Page Call to Action with the offer
  5. Create a campaign (in your tracker)
  6. Create a campaign in your Ad platform

✅ Conversion tracking automation:

  • AutoScan: Offer links are automatically identified and tagged with subid parameters
  • AutoTrack: Outbound clicks are automatically tracked, and the event data is sent to your analytics and pixels.
  • Rich conversion data: Conversions are automatically tracked with granular data such as
    • Offer name
    • Offer id
    • Conversion type
    • Currency
    • Transaction id


  • Automate your workflows
  • More conversion tracking insights
  • Conversions are used for ad optimization
  • Conversions are used for audience building across all your pixels/ad networks
  • eCommerce affiliates can promote 1 or 10000 offers without having to add/manage offers.
  • Promote your entire website rather than just "landing pages"