AnyTrack attribution matches conversions to the campaigns and traffic sources that drove them, using click-based attribution with first-party data and UTM parameters. Unlike ad platforms — which see only their own network — AnyTrack credits across every source (paid, organic, email, social, direct) in a single report.
What Attribution means for each marketer
Section titled “What Attribution means for each marketer”- Affiliate marketer: Which click and source drove the network-credited sale.
- eCommerce marketer: Which channel actually scaled revenue, reconciling Meta vs Shopify.
- Lead-gen marketer: Tying a closed or offline deal back to the original ad.
- Business owner: The one defensible number linking spend to revenue.
How AnyTrack handles Attribution
Section titled “How AnyTrack handles Attribution”- Two click-based models, switchable in the Campaign Report: Last Click (credits the last ad click) and First Click (credits the first). Switching is a view toggle in the Attribution dropdown, not a settings change.
- Click-only — no post-view attribution (a key difference from Meta, which counts views).
- Attribution window configurable in Property Settings: 1 day, 7 days, 30 days, or maximum (unlimited).
- Requires UTM parameters on campaigns; without them AnyTrack cannot attribute a conversion to a specific campaign.
Attribution vs Conversion vs Event Match Quality
Section titled “Attribution vs Conversion vs Event Match Quality”- Conversion — the event being credited, not the crediting.
- Event Match Quality — an ad-platform match score, not AnyTrack’s source crediting.
Frequently asked questions
FAQ was last reviewed on 2026-06-23
Which attribution models does AnyTrack support?
Two click-based models: Last Click (credits the last ad click before the conversion) and First Click (credits the first ad click in the journey). You switch between them in the Campaign Report's Attribution dropdown — it's a view toggle, not a settings change.
Does AnyTrack support post-view attribution?
No. AnyTrack is click-only. Post-view attribution — crediting an ad the user only saw — is handled by the ad platforms themselves, which is one reason AnyTrack and Meta numbers differ.
Why do AnyTrack's numbers differ from my ad platform's?
Different models (platforms add post-view), different windows, near-real-time vs up-to-72-hour platform delays, and duplicate data from other systems. See the Conversion Attribution Matrix for a side-by-side comparison.