Post-view attribution credits a conversion to an ad the user only saw — an impression — but never clicked. It is an industry-standard model used by ad platforms like Meta (which defaults to a 1-day view window). AnyTrack does not use it: AnyTrack attribution is click-only, so only actual clicks are ever counted.
Post View Attribution vs Post Click Attribution
Section titled “Post View Attribution vs Post Click Attribution”- Post Click Attribution — credits an ad the user clicked. Post-view credits an ad the user merely saw. AnyTrack does post-click and not post-view, which is a deliberate design choice, not a limitation.
How post-view attribution relates to AnyTrack
Section titled “How post-view attribution relates to AnyTrack”Because AnyTrack ignores views and the ad platforms count them, AnyTrack and Meta will report different numbers — expected behavior, not an error. The platform credits impressions inside its own network using its own modeling; AnyTrack credits clicks across every channel using first-party data and UTM parameters. If you need a view-based number, read it in the ad platform’s own reporting; if you need one click-based number across all channels, read it in AnyTrack. See the Conversion Attribution Matrix for the side-by-side.
Frequently asked questions
FAQ was last reviewed on 2026-06-25
