ROAS (return on ad spend) is the revenue generated for every unit of currency spent on advertising — revenue divided by ad spend. A ROAS of 3.0 means you earned $3 for every $1 spent, and a ROAS below 1.0 means a campaign is not covering its own cost.
How AnyTrack calculates ROAS
Section titled “How AnyTrack calculates ROAS”In the Campaign Report, ROAS combines two real numbers rather than estimates: actual revenue from your connected conversion sources (Shopify, affiliate networks, CRM) divided by actual ad spend fetched from the ad platform. ROAS cannot calculate if either side is missing — ad spend is fetched only from Meta Ads, Google Ads, and TikTok Ads, and revenue only matches to a campaign when UTM parameters are present, otherwise it lands under “(not set)”.
ROAS vs CPA vs Attributed Revenue
Section titled “ROAS vs CPA vs Attributed Revenue”- CPA — CPA is a cost per acquisition; ROAS is a return ratio. They answer different questions: “what did each conversion cost?” vs “what did each dollar earn?”.
- Attributed Revenue — the revenue an ad platform credits to a campaign is one possible numerator; AnyTrack’s ROAS uses the actual revenue measured from your integrations, divided by spend.
