Attributed revenue is the monetary value of the conversions an ad platform credits to a campaign under its own attribution model, shown in the Campaign Report. Like attributed results, AnyTrack fetches it from Meta Ads, Google Ads, and TikTok Ads only (not Microsoft Ads, Taboola, or Outbrain).
Attributed revenue vs the revenue AnyTrack measures
Section titled “Attributed revenue vs the revenue AnyTrack measures”Attributed revenue is the platform’s claimed value and is subject to the same modeling and post-view attribution as attributed results, so it typically differs from the actual revenue AnyTrack measures from your conversion sources (Shopify, affiliate networks, CRM). AnyTrack’s ROAS deliberately uses the actual integration revenue — not the platform’s attributed revenue — as its numerator, so you optimize against real money rather than a platform estimate.
Attributed Revenue vs Attributed Result vs ROAS
Section titled “Attributed Revenue vs Attributed Result vs ROAS”- Attributed Result — the count of credited conversions; attributed revenue is their monetary value.
- ROAS — attributed revenue is a revenue figure; ROAS is revenue divided by ad spend.
