An attributed result is a conversion an ad platform credits to a campaign using its own attribution model, shown in the Campaign Report next to the conversions AnyTrack measured directly. AnyTrack fetches it from Meta Ads, Google Ads, and TikTok Ads (it is not available for Microsoft Ads, Taboola, or Outbrain).
Why attributed results differ from AnyTrack conversions
Section titled “Why attributed results differ from AnyTrack conversions”The two numbers are meant to be compared, and they usually differ. Ad platforms apply their own attribution windows, post-view attribution, and modeling (especially after iOS 14), so a platform may credit a sale to an ad a user only viewed. AnyTrack reports from server-side data matched to the ad click. There is no fixed “normal gap” percentage; a persistently large gap points to missing UTM parameters or another system sending conversions to the same pixel.
Attributed results vs the Ads Manager itself
Section titled “Attributed results vs the Ads Manager itself”These columns are the ad platform’s own figures, fetched via API — not recalculated by AnyTrack — so against the platform’s Ads Manager they should match. When they don’t, the causes are mechanical: sync timing (AnyTrack refreshes periodically and platforms re-attribute conversions for up to ~72 hours), a timezone or date-range mismatch between the two views, or Google Ads counting conversions by click time by default while AnyTrack counts at conversion time (add Google’s “by conv. time” columns to compare like for like).
What an attributed result means for each marketer
Section titled “What an attributed result means for each marketer”- Affiliate marketer: the platform-credited count, often at odds with postback-confirmed sales.
- eCommerce marketer: the “Meta says X” figure to reconcile against Shopify orders.
- Lead-gen marketer: the platform’s modeled lead credit, not the CRM-qualified truth.
- Business owner: the platform’s scorecard, not the server-side number to trust against spend.
Attributed Result vs Attributed Revenue vs Conversion
Section titled “Attributed Result vs Attributed Revenue vs Conversion”- Attributed Revenue — the monetary value of attributed results, not their count.
- Conversion — an attributed result is the platform’s credited count; a conversion is the outcome AnyTrack tracked and matched server-side.
