An attributed result is a conversion an ad platform credits to a campaign using its own attribution model, shown in the Campaign Report next to the conversions AnyTrack measured directly. AnyTrack fetches it from Meta Ads, Google Ads, and TikTok Ads (it is not available for Microsoft Ads, Taboola, or Outbrain).
Why attributed results differ from AnyTrack conversions
Section titled “Why attributed results differ from AnyTrack conversions”The two numbers are meant to be compared, and they usually differ. Ad platforms apply their own attribution windows, post-view attribution, and modeling (especially after iOS 14), so a platform may credit a sale to an ad a user only viewed. AnyTrack reports from server-side data matched to the last ad click via UTM. A gap of 5–15% is normal; a gap above 30% points to missing UTM parameters or duplicate Tracking Tags.
What an attributed result means for each marketer
Section titled “What an attributed result means for each marketer”- Affiliate marketer: the platform-credited count, often at odds with postback-confirmed sales.
- eCommerce marketer: the “Meta says X” figure to reconcile against Shopify orders.
- Lead-gen marketer: the platform’s modeled lead credit, not the CRM-qualified truth.
- Business owner: the platform’s scorecard, not the server-side number to trust against spend.
Attributed Result vs Attributed Revenue vs Conversion
Section titled “Attributed Result vs Attributed Revenue vs Conversion”- Attributed Revenue — the monetary value of attributed results, not their count.
- Conversion — an attributed result is the platform’s credited count; a conversion is the outcome AnyTrack tracked and matched server-side.
