Automation is the use of rules or machine learning to run advertising and marketing tasks — bidding, budget allocation, targeting, audience expansion, or messaging — without manual, step-by-step control. In paid media it most often refers to the ad platforms’ automated bidding and delivery systems.
Why automation depends on the data AnyTrack feeds it
Section titled “Why automation depends on the data AnyTrack feeds it”Automation is only as good as the data it runs on: ad-platform AI optimizes on the conversion signal it receives, and missing conversions make automated bidding and delivery optimize on incomplete information. AnyTrack feeds accurate server-side conversions through the Conversion API so automated systems act on real outcomes — this is the practical meaning of “automate the data, not just the bids” for an AnyTrack user.
Automation and bidding strategy
Section titled “Automation and bidding strategy”- Bidding Strategy — automated bidding is one specific, common form of automation.
