Event tracking is the practice of collecting user actions as discrete events for measurement and ad-platform optimization. It is an industry-standard concept; in AnyTrack it spans both the browser and the server, so the actions that matter — from a page view to an offline sale — all become trackable signals you can attribute and send onward.
Event Tracking vs Event
Section titled “Event Tracking vs Event”- Event — a single collected action (the unit). Event tracking is the practice of collecting those actions. One is the activity; the other is its output.
How AnyTrack does event tracking
Section titled “How AnyTrack does event tracking”AnyTrack tracks events on two surfaces. Client-side, the Tracking Tag collects PageView, OutboundClick, and FormSubmit automatically, and event snippets add custom ones like button clicks or video plays. Server-side, webhooks, postbacks, and API integrations collect events the browser can’t see — Lead, Purchase, Upsell, offline conversions — recovering signal lost to ad blockers and privacy restrictions. Each tracked event carries event attributes and, when designated as a conversion, is forwarded to every connected ad platform via the Conversion API.
Frequently asked questions
FAQ was last reviewed on 2026-06-25
