Events Manager

Meta's interface in Business Manager for viewing and managing every event sent to a Dataset — across the browser Pixel, the Conversion API, and CRM.

conceptindustry Also known as: event manager, meta events manager

Events Manager is Meta’s interface in Business Manager for viewing and managing every event sent to a Dataset — browser Pixel events, Conversion API (web) events, and Conversion API for CRM events. It shows all events flowing into the Dataset, not only the ones tied to a Facebook campaign, which makes it the place to verify what Meta is actually receiving.

Do not confuse with

• Dataset — Events Manager is the interface; the Dataset is the container of events it displays and manages.

In AnyTrack

Events Manager is where you confirm AnyTrack’s server-side delivery is working: with AnyTrack, the Pixel fires only PageView, so a healthy setup shows conversion events (Purchase, Lead, custom events) arriving via the Conversion API with a server event source. It is also where you promote a custom event to a Meta Custom Conversion or check Event Match Quality.