Dataset

Meta's renamed Pixel — the container in Events Manager that receives a brand's events from every source, browser and server alike, under one ID.

conceptindustry Also known as: meta dataset, pixel dataset

A Dataset is Meta’s 2024 rename of the Pixel: a single container in Events Manager that receives a brand’s events from every source — the browser Pixel, the Conversion API (web), and the Conversion API for CRM. The name change reflects that the Pixel is now just one source feeding a shared container, not the whole story; the underlying ID is unchanged (your Pixel ID is your Dataset ID).

Do not confuse with

• Conversion API — the Dataset is the container that receives events; the Conversion API is one of the pipes (server-side) feeding it.
• Events Manager — the Dataset is the data container; Events Manager is the Meta interface used to view and manage it.

In AnyTrack

When you connect Facebook Ads, AnyTrack links to your Meta Dataset. With server-to-server tracking on, the Pixel triggers only PageView and sets the _fbp cookie, and AnyTrack delivers every mapped conversion event server-side through the Conversion API. Browser events, server events, and CRM events all land in the same Dataset, deduplicated by a shared event ID.