Dataset

Meta's renamed Pixel — the container in Events Manager that receives a brand's events from every source, browser and server alike, under one ID.

conceptindustry Also known as: meta dataset, pixel dataset

A Dataset is Meta’s 2024 rename of the Pixel: a single container in Events Manager that receives a brand’s events from every source — the browser Pixel, the Conversion API (web), and the Conversion API for CRM. The name change reflects that the Pixel is now just one source feeding a shared container, not the whole story; the underlying ID is unchanged (your Pixel ID is your Dataset ID).

Do not confuse with

• Conversion API — the Dataset is the container that receives events; the Conversion API is one of the pipes (server-side) feeding it.
• Events Manager — the Dataset is the data container; Events Manager is the Meta interface used to view and manage it.

In AnyTrack

When you connect Facebook Ads, AnyTrack links to your Meta Dataset and feeds it the right way: the Pixel fires only PageView (and sets the _fbp cookie and fbclid), while every conversion event is delivered server-side through the Conversion API. Browser events, server events, and CRM events all land in the same Dataset, deduplicated by a shared event ID.