An impression is a single display of an ad to a user, counted regardless of whether the ad is clicked or even fully seen. It is the top-of-funnel volume metric — how many times an ad was served — and the unit ad delivery is priced against.
How AnyTrack reports impressions
Section titled “How AnyTrack reports impressions”Impressions appear in the Campaign Report Performance metrics as “the total number of times your ad is displayed, regardless of whether it is clicked,” fetched from Meta Ads, Google Ads, and TikTok Ads. Impressions also drive the derived CPM, CTR, and Frequency columns.
Impression vs Reach vs CPM
Section titled “Impression vs Reach vs CPM”- Reach — reach counts unique people; the same person seeing an ad five times is five impressions but one reach.
- CPM — CPM is the cost of 1,000 impressions; the impression is the underlying unit.
