An incoming (inbound) webhook lets an external application send data into AnyTrack in real time by posting to a unique AnyTrack collect URL. AnyTrack uses it to receive conversions and events from apps that aren’t tracked client-side — Stripe, HubSpot, custom apps, and eCommerce platforms.
What an incoming webhook means for each marketer
Section titled “What an incoming webhook means for each marketer”- Affiliate marketer: Not the usual path — networks notify via a Postback URL.
- eCommerce marketer: How server-side store events (Shopify order webhooks) reach AnyTrack.
- Lead-gen marketer: How CRM and checkout events arrive, often reshaped through Zapier or Make first.
- Business owner: The “data coming in” side of AnyTrack.
Incoming webhook vs outgoing webhook vs Postback URL
Section titled “Incoming webhook vs outgoing webhook vs Postback URL”- Outgoing Webhook — opposite direction (data leaves AnyTrack).
- Postback URL — a network-specific, Click-ID-keyed kind of incoming notification, not the generic JSON-payload webhook.
How AnyTrack uses incoming webhooks
Section titled “How AnyTrack uses incoming webhooks”Integration webhooks that bring conversions in — such as the Shopify webhooks — are included on all plans (Free included), because they are an incoming channel. When a source app’s payload doesn’t match AnyTrack’s expected format, a middle layer (Zapier or Make) reshapes it before posting to the incoming webhook URL.
Frequently asked questions
FAQ was last reviewed on 2026-06-23
What is the difference between an incoming webhook and a Postback URL?
A Postback URL is a specific kind of incoming notification used by affiliate networks: it is keyed on the Click ID and formatted as query parameters. A generic incoming webhook carries the source app's own JSON payload. Both bring data into AnyTrack.
My app's payload doesn't match AnyTrack's format. Can I still use an incoming webhook?
Yes. Route the payload through a middle layer such as Zapier or Make to reshape it into the format AnyTrack expects, then post that to the incoming webhook URL.
