An outgoing (outbound) webhook sends conversion events out of AnyTrack to any external endpoint the moment they appear in the Conversions Report. Each event carries full attribution data — traffic source, event attributes, and custom parameters.
What an outgoing webhook means for each marketer
Section titled “What an outgoing webhook means for each marketer”- Affiliate marketer: Push conversions into a personal dashboard or sheet.
- eCommerce marketer: Feed a BI tool or warehouse for custom reporting.
- Lead-gen marketer: Enrich the CRM with attribution for the sales team.
- Business owner: Slack alerts or Sheets logs on conversions via Zapier or Make.
How an outgoing webhook differs from similar terms
Section titled “How an outgoing webhook differs from similar terms”- Incoming Webhook — opposite direction (data into AnyTrack).
- Conversion API — targets ad platforms with hashing and match quality; an outgoing webhook targets any endpoint with the raw payload.
- Postback URL — inbound from networks, not outbound.
How AnyTrack uses outgoing webhooks
Section titled “How AnyTrack uses outgoing webhooks”The Webhooks (Outgoing) feature is plan-gated: available on the Personal and Advance plans only. Outgoing webhooks send events with their attribution data; they cannot deliver dynamic values through the URL, and the payload structure is predefined. If an endpoint returns more than 10 consecutive errors, AnyTrack disables it and notifies you.
Frequently asked questions
FAQ was last reviewed on 2026-06-24
Which plans include outgoing webhooks?
The Webhooks (Outgoing) feature is available on the Personal and Advance plans. The Free and Starter plans do not include it.
Can I customize the outgoing webhook payload or pass dynamic values in the URL?
No. The payload structure is predefined, and outgoing webhooks cannot deliver dynamic values through the URL — they send events with their attribution data only.
What happens if my endpoint keeps failing?
If your endpoint returns more than 10 consecutive errors, AnyTrack automatically disables the webhook and notifies you. Fix the endpoint and re-enable it from the dashboard.