Segmentation is dividing your audience or customer data into groups that share attributes or behavior — new vs returning, high vs low value, by source, by product interest — so each group can be analyzed, targeted, or messaged differently. It is an analysis-and-organization step that happens on your data before it is used for targeting.
How segmentation works with AnyTrack data
Section titled “How segmentation works with AnyTrack data”Because AnyTrack collects conversions with their source, value, and customer identifiers, the data it forwards lets you segment by what actually drove revenue — converter vs non-converter, by conversion type, by campaign — and turn those segments into audiences the ad platforms can act on. Cleaner conversion data makes segments more accurate, which in turn makes targeting and lookalike modeling more accurate.
Segmentation vs Ad Targeting
Section titled “Segmentation vs Ad Targeting”- Ad Targeting — segmentation builds the groups from your own data; ad targeting aims a campaign at people, often using those groups.