Session enrichment is the process of attaching customer, transaction, and context data to a visitor’s session so that the conversions which follow carry richer, higher-matching signals. AnyTrack joins client-side and server-side data on the Client ID into a single enriched profile, then uses it for identity resolution and for raising Event Match Quality when conversions are forwarded to ad platforms.
Session Enrichment vs Customer Data
Section titled “Session Enrichment vs Customer Data”- Customer Data — the personal information (email, phone, address) that gets added; session enrichment is the act of adding it to the session and tying it to the original click.
How AnyTrack performs session enrichment
Section titled “How AnyTrack performs session enrichment”The Tracking Tag opens a session and collects first-party data (UTM parameters, referrers, the _fbp/_ga cookies, IP, user agent). As the visitor submits forms or your backend fires webhooks, AnyTrack appends traits and transaction data to that same session, matched by Click ID or external ID. Customer PII is stored securely for enrichment and identity resolution, and is hashed with SHA-256 before any of it leaves AnyTrack for an ad platform.
Frequently asked questions
FAQ was last reviewed on 2026-06-25