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Redirect-Based Tracking

Redirect-based tracking is an affiliate tracking method that routes a visitor’s click through a tracking server or CNAME-cloaked subdomain (e.g. https://go.yourdomain.com/click/1) to record the click before forwarding the visitor to the destination. It is the model used by traditional trackers such as Voluum and RedTrack.

Why AnyTrack moves away from redirect-based tracking

Section titled “Why AnyTrack moves away from redirect-based tracking”

The redirect step creates three problems AnyTrack is built to avoid: Facebook and Google flag the redirect URL as cloaking and disapprove ads; privacy browsers (iOS Safari, Firefox) block the CNAME subdomain, so every blocked redirect is click loss you already paid for; and lost clicks feed incomplete data back to ad platforms. AnyTrack’s redirectless tracking replaces it — the Tracking Tag collects the click and Click ID client-side and the visitor goes straight to the offer, with no redirect server in the path.

  • Short Link — a short link is a single shortened/redirecting URL; redirect-based tracking is the overall attribution method that depends on redirects like it.

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