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Short Link

A short link is a shortened URL that redirects through an intermediary server to a longer destination, often used to cloak or tidy affiliate links — for example links produced by Pretty Links, ThirstyAffiliates, or a URL shortener. Because the visitor passes through a redirect, a short link is a redirect mechanism, not a tracking system in itself.

AnyTrack works with link-shortener and redirect plugins: AutoScan resolves a redirected link to its final destination and AutoTag appends the correct SubID and Click ID, so attribution still flows. For paid traffic, however, AnyTrack recommends redirectless tracking over short links, because short links share the redirect’s exposure to ad-platform cloaking checks and browser blocking.

  • Redirect-Based Tracking — a short link is a single redirecting URL; redirect-based tracking is the whole attribution method built on redirects.