CPC (cost per click) is the average ad spend paid for each click on an ad — ad spend divided by the number of clicks. It prices the traffic a campaign buys, sitting between impression cost (CPM) and outcome cost (CPA) in the funnel.
How AnyTrack reports CPC
Section titled “How AnyTrack reports CPC”CPC appears in the Campaign Report Performance metrics as Total Ad Spend / Number of Clicks, using spend and click data fetched from Meta Ads, Google Ads, and TikTok Ads.
CPC vs CPM vs CPA vs Link Click
Section titled “CPC vs CPM vs CPA vs Link Click”- CPM — CPM charges per thousand impressions; CPC charges only when the ad is clicked.
- CPA — CPA measures the cost of a conversion; many clicks (each costing a CPC) usually precede one acquisition.
- Link Click — the click event CPC divides spend by; CPC is a cost, a link click is a count.
