A link click is an ad-platform metric counting the number of times users clicked the link in an ad to leave for its destination. It is the platform’s count of paid clicks an ad generated, and the basis for the platform’s own click-through rate.
How a link click relates to AnyTrack
Section titled “How a link click relates to AnyTrack”In the Campaign Report, Link Clicks are fetched from the ad platform (Meta Ads, Google Ads, TikTok Ads, ChatGPT Ads, Microsoft Ads) and describe clicks on the ad. They are different from the OutboundClick event AnyTrack’s Tracking Tag fires when a visitor clicks an outbound link on your own site — the ad-side link click brings a visitor to your page, while AnyTrack’s outbound click tracks them leaving it for an offer or checkout.
Link Click vs CPC vs Session
Section titled “Link Click vs CPC vs Session”- CPC — a link click is a count of actions; CPC is the average spend per one of those clicks.
- Session: a session is a visit that AnyTrack tracks on your site. Link Clicks and Sessions differ, because some clicks never reach the site.
